Library · Traffic · How to run this
Rockerbox path-fork is not Northbeam MTA ledger skew
Divide |path $ − console $| by console $ on one Rockerbox path window. That quotient is RB path-fork %.
Pair: Modeled-vs-platform gap on Traffic. Northbeam twin: MTA skew. Cash twin: modeled-vs-cash.
What you type
Modeled revenue $ — Rockerbox path-attributed revenue for the window.
Platform revenue $ — Ad-console / last-touch booked revenue for that same window.
RB path-fork % = |path $ − console $| ÷ console $ × 100. Fat RB path-fork % usually means path mapping lag vs console reporting — chase that path; never invent an RB path-fork chip.
What not to do
Skip inventing RB path-fork %. Skip pasting a Northbeam or Hyros modeled file into Rockerbox path seats. Skip folding bank cash into the console field. Skip blending channels when one path owns the fork.
Related: Traffic, MTA skew, modeled-vs-cash, Hyros pixel book-fork.
Procedure
- Type modeled revenue $ and platform revenue $.
- Read RB path-fork %.
- Chase path / pixel mapping when RB path-fork % is material.
Failure modes
- Inventing RB path-fork %.
- Pasting a Northbeam or Hyros modeled file into Rockerbox path seats.
- Folding assisted-vs-last-touch into the revenue fork.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB path-fork %
- |Modeled revenue $ − Platform revenue $| ÷ Platform revenue $ × 100.
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FAQ
- Is this Northbeam modeled-vs-platform gap?
- Different attribution book. [Modeled-vs-platform gap](/manuals/northbeam-modeled-vs-platform-gap) scores Northbeam MTA skew. Here you only fork Rockerbox path-attributed $ against ad-console booked $.
- Is this Rockerbox modeled-vs-cash gap?
- Sibling Rockerbox door on bank cash, not ad books. [Modeled-vs-cash gap](/manuals/rockerbox-modeled-vs-cash-gap) pits modeled against settled cash. This page is path $ vs platform $.
- What RB path-fork % should I invent?
- None. Pull modeled revenue $ and platform revenue $ from the same Rockerbox path window.