Library · Traffic · How to run this
Rockerbox NC mix is not Hyros first-buyer mix
Put new-customer $ over new-customer $ + returning-customer $. The quotient is NC %.
Pair: New-vs-returning share on Traffic. Hyros twin: first-buyer mix. Channel twin: paid-vs-organic.
What you type
New-customer $ — Rockerbox dollars tagged new-customer in the named window.
Returning-customer $ — Rockerbox dollars tagged returning-customer in that same window.
NC % = new ÷ (new + returning) × 100. When NC % skews hard, revisit Rockerbox NC maps — never invent an NC chip.
What not to do
Skip inventing NC %. Skip dropping a Hyros or Northbeam NC export into Rockerbox fields. Skip treating paid-vs-organic dollars as new vs returning. Skip merging windows when one campaign owns the mix.
Related: Traffic, first-buyer mix, paid-vs-organic, first-vs-last-touch.
Procedure
- Type new-customer $ and returning-customer $.
- Read new share %.
- Revisit NC maps when new share % is material.
Failure modes
- Inventing new share %.
- Dropping a Hyros or Northbeam NC export into Rockerbox fields.
- Treating paid-vs-organic dollars as new vs returning.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- New-vs-returning share %
- New-customer $ ÷ (New-customer $ + Returning-customer $) × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Hyros new-vs-returning share?
- Different attribution book. [New-vs-returning share](/manuals/hyros-new-vs-returning-share) reads Hyros first-buyer dollars. Here you only put Rockerbox new-customer $ over new $ + returning $.
- Is this Rockerbox paid-vs-organic gap?
- Sibling Rockerbox dollar cut. [Paid-vs-organic gap](/manuals/rockerbox-paid-vs-organic-gap) pits paid vs organic. This page is new vs returning customer credit.
- What NC % should I invent?
- None. Pull new-customer $ and returning-customer $ from the same Rockerbox window.