Library · Traffic · How to run this
Rockerbox no-credit sales are not spend share
Unattributed revenue $ ÷ total revenue $ make RB no-credit %. Type both.
Pair: Unattributed-revenue share on Traffic. Spend twin: unattributed-spend. Northbeam twin: no-credit sales.
What you type
Unattributed revenue $ — Sales Rockerbox left with no channel credit in the window.
Total revenue $ — All sales in that same Rockerbox window.
RB no-credit % = unattributed revenue $ ÷ total revenue $ × 100. Fix tags / path maps when RB no-credit % is fat. Do not invent an RB no-credit chip.
What not to do
Do not invent RB no-credit %. Do not mix spend share into sales $. Do not treat Northbeam no-credit sales as Rockerbox sales. Do not average every skill when one owns the hole.
Related: Traffic, unattributed-spend, no-credit sales, modeled-vs-platform.
Procedure
- Type unattributed revenue $ and total revenue $.
- Read RB no-credit %.
- Fix path / CAPI mapping when RB no-credit % is material.
Failure modes
- Inventing RB no-credit %.
- Dumping a Rockerbox unattributed-spend file into revenue fields.
- Folding Northbeam no-credit sales into the Rockerbox cut.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB no-credit %
- Unattributed revenue $ ÷ Total revenue $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Rockerbox unattributed-spend share?
- Sibling Rockerbox book on spend, not sales. [Unattributed-spend share](/manuals/rockerbox-unattributed-spend-share) is no-channel spend ÷ total spend. Here you only type unattributed revenue $.
- Is this Northbeam unattributed-revenue share?
- Different book. [Unattributed-revenue share](/manuals/northbeam-unattributed-revenue-share) reads Northbeam no-credit sales. Here you only type Rockerbox no-credit $.
- What RB no-credit % should I invent?
- None. Type unattributed revenue $ and total revenue $ from the same Rockerbox window.