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Library · Traffic · How to run this

Triple Whale pixel-seat hole is not Rockerbox MTA-seat hole

How to run thisTraffic3 steps
CalculatorTriple Whale ad-account coverage gap · Calculator lives in the articleOpen

TW pixel-seat % = (live spend accounts − pixel-linked accounts) ÷ live spend accounts × 100 on one Triple Whale pixel-link cut.

Pair: Ad-account coverage gap on Traffic. Rockerbox twin: MTA-seat. Dollar twin: spend coverage.

What you type

Connected ad accounts — Accounts already pixel-linked inside Triple Whale for the cut.

Live spend accounts — Accounts that booked ad spend in that same Triple Whale window.

Unlinked = live − connected. TW pixel-seat % = unlinked ÷ live × 100. When TW pixel-seat % runs fat, the pixel link is late — connect those accounts; never invent a TW pixel-seat chip.

What not to do

Never invent TW pixel-seat %. Never paste an MTA seat export from Rockerbox into Triple Whale pixel fields. Never mix platform spend $ into account counts. Never count paused zero-spend accounts as live.

Related: Traffic, Rockerbox MTA-seat, spend coverage, path-length ROAS.

Procedure

  1. Type connected ad accounts and live spend accounts.
  2. Read TW pixel-seat %.
  3. Connect missing pixel seats when TW pixel-seat % is material.

Failure modes

  • Inventing TW pixel-seat %.
  • Dumping a Rockerbox or Northbeam ad-account roster into Triple Whale pixel-seat fields.
  • Folding Triple Whale spend-coverage $ or path-length into account seats.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW pixel-seat %
(Live spend accounts − Connected ad accounts) ÷ Live spend accounts × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Rockerbox MTA coverage?
Different stack. [Rockerbox ad-account coverage](/manuals/rockerbox-ad-account-coverage-gap) is MTA-linked seats. This page is Triple Whale pixel-linked seats only.
Should I type spend dollars here?
No. [Spend coverage gap](/manuals/triple-whale-spend-coverage-gap) is the dollar book. Type account counts on this page.
What TW pixel-seat % should I invent?
None. Pull pixel-linked and live-spend account counts from the same Triple Whale pixel-link cut.