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Library · Traffic · How to run this

Rockerbox MTA-seat hole is not Northbeam spend-seat hole

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CalculatorRockerbox ad-account coverage gap · Calculator lives in the articleOpen

On one Rockerbox MTA-seat cut, RB MTA-seat % is the share of live spend accounts still missing a linked MTA seat.

Pair: Ad-account coverage gap on Traffic. Northbeam twin: spend-seat. Dollar twin: spend coverage.

What you type

Connected ad accounts — Ad accounts already linked into Rockerbox MTA for the cut.

Live spend accounts — Ad accounts that booked platform spend in that same Rockerbox cut.

Missing seats = live − connected. RB MTA-seat % = missing ÷ live × 100. A fat RB MTA-seat % usually means an MTA connection lag — wire those seats; never invent an RB MTA-seat chip.

What not to do

Do not invent RB MTA-seat %. Do not paste a Northbeam or Hyros ad-account export into Rockerbox MTA fields. Do not mix spend dollars into seat counts. Do not treat paused zero-spend accounts as live.

Related: Traffic, Northbeam spend-seat, spend coverage, path-length ROAS.

Procedure

  1. Type connected ad accounts and live spend accounts.
  2. Read RB MTA-seat %.
  3. Connect missing MTA seats when RB MTA-seat % is material.

Failure modes

  • Inventing RB MTA-seat %.
  • Dumping a Northbeam or Hyros ad-account roster into Rockerbox MTA-seat fields.
  • Folding Rockerbox spend-coverage $ or path-length into account seats.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB MTA-seat %
(Live spend accounts − Connected ad accounts) ÷ Live spend accounts × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this the Northbeam spend-seat book?
Sibling attribution export. [Northbeam ad-account coverage](/manuals/northbeam-ad-account-coverage-gap) scores Northbeam spend seats. This door only scores Rockerbox MTA seats.
Is tracked spend $ the same as a seat hole?
No. [Spend coverage gap](/manuals/rockerbox-spend-coverage-gap) is tracked spend $ vs platform spend $. Here you count connected ad accounts vs live spend accounts.
Can I invent RB MTA-seat %?
No. Pull linked MTA seats and live spend accounts from the same Rockerbox MTA-seat cut.