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Library · Traffic · How to run this

Northbeam spend-seat hole is not Hyros spend-seat hole

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CalculatorNorthbeam ad-account coverage gap · Calculator lives in the articleOpen

On one Northbeam spend-seat cut, compute (live spend accounts − connected) ÷ live spend accounts × 100. That is NB spend-seat %.

Pair: Ad-account coverage gap on Traffic. Hyros sibling: spend-seat. Dollar sibling: spend coverage.

What you type

Connected ad accounts — Ad accounts linked in Northbeam for the cut.

Live spend accounts — Ad accounts that booked spend in that same Northbeam cut.

NB spend-seat % = (live − connected) ÷ live × 100. Fat NB spend-seat % usually means connection lag — chase those seats; never invent an NB spend-seat chip.

What not to do

Do not invent NB spend-seat %. Do not load a Hyros ad-account roster into Northbeam spend-seat fields. Do not mix spend dollars into account counts. Do not treat paused zero-spend accounts as live.

Related: Traffic, Hyros spend-seat, spend coverage, path-length ROAS.

Procedure

  1. Type connected ad accounts and live spend accounts.
  2. Read NB spend-seat %.
  3. Connect missing spend seats when NB spend-seat % is material.

Failure modes

  • Inventing NB spend-seat %.
  • Dumping a Hyros ad-account roster into Northbeam spend-seat fields.
  • Folding Northbeam spend-coverage $ or path-length into account seats.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB spend-seat %
(Live spend accounts − Connected ad accounts) ÷ Live spend accounts × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros ad-account coverage gap?
Different attribution export. [Ad-account coverage gap](/manuals/hyros-ad-account-coverage-gap) reads Hyros connected vs live spend accounts. Here you only score Northbeam spend seats.
Is this Northbeam spend coverage gap?
Dollar grain, not account seats. [Spend coverage gap](/manuals/northbeam-spend-coverage-gap) is tracked spend $ vs platform spend $. This page is connected ad accounts vs live spend accounts.
What NB spend-seat % should I invent?
None. Pull connected and live spend accounts from the same Northbeam spend-seat cut.