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Triple Whale store-pixel partner gap is not Hyros call-path panel
Pull one Triple Whale store-pixel partner summary. Take absolute affiliate dollars minus paid dollars, then divide by paid dollars. That quotient is TW aff-paid gap % — Hyros call-path panels stay off this pixel book.
Pair: Affiliate-vs-paid gap on Traffic. Hyros twin: HY aff-paid. Influencer twin: TW influencer-paid.
Store-pixel summary fields
Affiliate revenue $ — Triple Whale revenue tagged affiliate / partner / network on the store-pixel partner summary.
Paid revenue $ — Triple Whale revenue tagged paid media on that same summary.
TW aff-paid gap % = |affiliate $ − paid $| ÷ paid $ × 100. Climbing TW aff-paid gap % means partner credit and paid tags disagree on that store pixel — reconcile those maps; never invent a TW aff-paid chip.
Hard stops
Do not invent TW aff-paid gap %. Do not paste Hyros call-path panels or Triple Whale influencer-vs-paid exports into affiliate/paid boxes. Do not park catalog revenue in the affiliate field. Do not blend stores when one Triple Whale store-pixel partner summary owns the swing.
Related: Traffic, HY aff-paid, TW influencer-paid, TW pixel-CTV.
Procedure
- Type affiliate revenue $ and paid revenue $.
- Read TW aff-paid gap %.
- Reconcile partner vs paid maps when TW aff-paid gap % is material.
Failure modes
- Inventing TW aff-paid gap %.
- Pasting Hyros call-path panels or influencer-vs-paid exports into affiliate/paid boxes.
- Parking catalog revenue in the affiliate field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- TW aff-paid gap %
- |Affiliate $ − Paid $| ÷ Paid $ × 100 on one Triple Whale store-pixel partner summary.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Hyros affiliate-vs-paid gap?
- Triple Whale store-pixel partner summary vs Hyros call-path partner panel. [Affiliate-vs-paid gap](/manuals/hyros-affiliate-vs-paid-gap) stays on Hyros. Affiliate / paid dollars belong on this Triple Whale summary.
- Is this Triple Whale influencer-vs-paid gap?
- Affiliate partner credit vs creator/influencer credit. [Influencer-vs-paid gap](/manuals/triple-whale-influencer-vs-paid-gap) stacks influencer against paid. Here you only compare affiliate $ to paid $.
- What TW aff-paid gap % should I invent?
- None. Source affiliate revenue $ and paid revenue $ from the same Triple Whale store-pixel partner summary.