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Library · Traffic · How to run this

Triple Whale store-pixel CTV vs feed is not Hyros phone-path CTV

How to run thisTraffic3 steps
CalculatorTriple Whale CTV-vs-social gap · Calculator lives in the articleOpen

Line up CTV $ next to feed $ on one Triple Whale store-pixel summary. Divide the absolute gap by feed $. The quotient is TW pixel-CTV swing %.

Pair: CTV-vs-social gap under Traffic. Northbeam twin: NB stream-feed. Hyros twin: HY phone-CTV.

Pixel summary dollars

CTV revenue $ — Triple Whale dollars tagged connected-TV on the named store-pixel summary.

Feed revenue $ — Triple Whale dollars tagged social-feed on that same summary.

TW pixel-CTV swing % = |CTV − feed| ÷ feed × 100. A hot TW pixel-CTV swing % means reconcile store-pixel CTV maps against feed bids — leave empty chips empty.

Refuse these shortcuts

Refuse inventing TW pixel-CTV swing %. Refuse loading Northbeam streaming-TV or Hyros phone-path CTV CSVs into Triple Whale fields. Refuse stuffing retarget $ into the CTV column. Refuse blending summaries when one Triple Whale store-pixel owns the swing.

See also: Traffic, NB stream-feed, HY phone-CTV, TW search-social.

Procedure

  1. Type CTV revenue $ and feed revenue $.
  2. Read TW pixel-CTV swing %.
  3. Reconcile CTV vs feed maps when TW pixel-CTV swing % is material.

Failure modes

  • Inventing TW pixel-CTV swing %.
  • Pasting a Hyros phone-path CTV or Triple Whale search-social file into CTV/feed boxes.
  • Folding retarget $ into the CTV field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW pixel-CTV swing %
|CTV $ − Feed $| ÷ Feed $ × 100 on one Triple Whale store-pixel CTV panel.

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FAQ

Is this Northbeam CTV-vs-social gap?
Triple Whale store-pixel CTV swing vs Northbeam streaming-TV panel. [CTV-vs-social gap](/manuals/northbeam-ctv-vs-social-gap) stays on Northbeam. CTV / feed dollars belong on this Triple Whale summary.
Is this Triple Whale search-vs-social gap?
Pixel CTV vs feed — not search vs social. [Search-vs-social gap](/manuals/triple-whale-search-vs-social-gap) stacks search against social. Here you only compare CTV $ to feed $.
What TW pixel-CTV swing % should I invent?
None. Pull CTV revenue $ and feed revenue $ from the same Triple Whale store-pixel summary.