Library · Traffic · How to run this
Triple Whale store-pixel search vs social is not Hyros phone-path
Open one Triple Whale store-pixel summary panel. Line up search $ next to social $. Divide the absolute gap by social $. The quotient is TW search-social gap %.
Pair: Search-vs-social gap on Traffic. Hyros twin: HY search-social. Paid twin: TW paid-owned.
Summary-panel dollars
Search revenue $ — Triple Whale dollars tagged search-channel on the named store-pixel summary panel.
Social revenue $ — Triple Whale dollars tagged social-channel on that same panel.
TW search-social gap % = |search − social| ÷ social × 100. A hot TW search-social gap % means reconcile store-pixel search bids against social maps — leave empty chips empty.
Refuse these shortcuts
Refuse inventing TW search-social gap %. Refuse loading Hyros call-book or Northbeam channel-board CSVs into Triple Whale fields. Refuse stuffing retarget $ into the search column. Refuse blending panels when one Triple Whale summary owns the swing.
Related: Traffic, HY search-social, TW paid-owned, retarget-prospect.
Procedure
- Type search revenue $ and social revenue $.
- Read TW search-social gap %.
- Reconcile store-pixel search vs social when TW search-social gap % is material.
Failure modes
- Inventing TW search-social gap %.
- Pasting a Hyros call-book or Northbeam channel-board file into Triple Whale boxes.
- Folding retarget $ into the search field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- TW search-social gap %
- |Search $ − Social $| ÷ Social $ × 100 on one Triple Whale store-pixel summary panel.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Hyros search-vs-social gap?
- Triple Whale store-pixel summary vs Hyros phone-path call book. [Search-vs-social gap](/manuals/hyros-search-vs-social-gap) stays on Hyros. Store-pixel search / social dollars belong on this Triple Whale panel.
- Is this Triple Whale paid-vs-owned gap?
- Search vs social — not paid vs owned. [Paid-vs-owned gap](/manuals/triple-whale-paid-vs-owned-gap) stacks paid media against owned. Here you only compare search $ to social $.
- What TW search-social gap % should I invent?
- None. Pull search revenue $ and social revenue $ from the same Triple Whale store-pixel summary panel.