Library · Traffic · How to run this
Triple Whale store-pixel retarget skew is not Hyros phone-path
On one Triple Whale store-pixel book, take |store-pixel retarget $ − cold prospect $| over cold prospect $. That quotient is TW retarget-prospect gap %.
Pair: Retarget-vs-prospect gap on Traffic. Hyros twin: HY retarget-prospect. Brand twin: TW brand-gap.
Store-pixel inputs
Store-pixel retarget revenue $ — Triple Whale dollars tagged to retarget / remarketing store-pixel paths.
Cold prospect revenue $ — Triple Whale dollars tagged cold prospect on that same book.
TW retarget-prospect gap % = |store-pixel retarget $ − cold prospect $| ÷ cold prospect $ × 100. When TW retarget-prospect gap % climbs, reconcile store-pixel retarget spend against cold prospect bids — leave empty chips empty.
What not to do
Skip inventing TW retarget-prospect gap %. Skip loading a Hyros phone-path CSV into Triple Whale boxes. Skip stuffing organic $ into the store-pixel retarget field. Skip blending stores when one Triple Whale pixel book owns the swing.
Related: Traffic, HY retarget-prospect, TW brand-gap, MER vs contribution.
Procedure
- Type store-pixel retarget revenue $ and cold prospect revenue $.
- Read TW retarget-prospect gap %.
- Reconcile store-pixel retarget vs cold prospect when TW retarget-prospect gap % is material.
Failure modes
- Inventing TW retarget-prospect gap %.
- Pasting a Hyros phone-path file into Triple Whale boxes.
- Folding organic $ into the store-pixel retarget field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- TW retarget-prospect gap %
- |Store-pixel retarget $ − Cold prospect $| ÷ Cold prospect $ × 100 on one Triple Whale pixel book.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Hyros retarget-vs-prospect gap?
- Triple Whale store-pixel book vs Hyros phone-path book. [Retarget-vs-prospect gap](/manuals/hyros-retarget-vs-prospect-gap) stays on Hyros. Store-pixel retarget / cold prospect dollars stay on this Triple Whale book.
- Is this Triple Whale branded-vs-nonbrand gap?
- Retarget vs cold prospect — not brand-keyword vs nonbrand. [Branded-vs-nonbrand gap](/manuals/triple-whale-branded-vs-nonbrand-gap) nets brand against nonbrand. Here you only compare store-pixel retarget $ to cold prospect $.
- What TW retarget-prospect gap % should I invent?
- None. Source store-pixel retarget revenue $ and cold prospect revenue $ from the same Triple Whale pixel book.