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Hyros phone-path search vs social is not Northbeam channel board
Take one Hyros phone-path call book. Stack search $ against social $. Divide the absolute gap by social $. That quotient is HY search-social gap %.
Pair: Search-vs-social gap on Traffic. Northbeam twin: NB search-social. Paid twin: HY paid-owned.
Call-book dollars
Search revenue $ — Hyros dollars tagged search-channel on the named phone-path call book.
Social revenue $ — Hyros dollars tagged social-channel on that same call book.
HY search-social gap % = |search − social| ÷ social × 100. A hot HY search-social gap % means reconcile phone-path search bids against social maps — leave empty chips empty.
Hard stops
Do not invent HY search-social gap %. Do not load Northbeam channel-board CSVs into Hyros fields. Do not stuff retarget $ into the search column. Do not blend campaigns when one Hyros phone-path book owns the swing.
Related: Traffic, NB search-social, HY paid-owned, retarget-prospect.
Procedure
- Type search revenue $ and social revenue $.
- Read HY search-social gap %.
- Reconcile phone-path search vs social when HY search-social gap % is material.
Failure modes
- Inventing HY search-social gap %.
- Pasting a Northbeam channel-board file into Hyros boxes.
- Folding retarget $ into the search field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- HY search-social gap %
- |Search $ − Social $| ÷ Social $ × 100 on one Hyros phone-path call book.
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FAQ
- Is this Northbeam search-vs-social gap?
- Hyros phone-path call book vs Northbeam MTA channel board. [Search-vs-social gap](/manuals/northbeam-search-vs-social-gap) stays on Northbeam. Call-book search / social dollars belong on this Hyros cut.
- Is this Hyros paid-vs-owned gap?
- Search vs social — not paid vs owned. [Paid-vs-owned gap](/manuals/hyros-paid-vs-owned-gap) stacks paid media against owned. Here you only compare search $ to social $.
- What HY search-social gap % should I invent?
- None. Pull search revenue $ and social revenue $ from the same Hyros phone-path call book.