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Hyros phone-path paid media vs owned media is not Northbeam channel book
Take one Hyros phone-path call book. Stack paid media $ against owned media $. Divide the absolute gap by owned media $. That quotient is HY paid-owned gap %.
Pair: Paid-vs-owned gap on Traffic. Northbeam twin: NB paid-owned. Organic twin: HY paid-vs-organic.
Phone-path dollars
Paid media revenue $ — Hyros dollars tagged paid media on the phone-path call book.
Owned media revenue $ — Hyros dollars tagged owned / email / SMS / on-site on that same book.
HY paid-owned gap % = |paid media $ − owned media $| ÷ owned media $ × 100. A hot HY paid-owned gap % means reconcile phone-path paid bids against owned cadence — leave empty chips empty.
Hard stops
Do not invent HY paid-owned gap %. Do not load Northbeam channel-book CSVs into Hyros fields. Do not stuff retarget $ into paid media. Do not blend campaigns when one Hyros phone-path book owns the swing.
Related: Traffic, NB paid-owned, HY paid-vs-organic, retarget-prospect.
Procedure
- Type paid media revenue $ and owned media revenue $.
- Read HY paid-owned gap %.
- Reconcile phone-path paid media vs owned media when HY paid-owned gap % is material.
Failure modes
- Inventing HY paid-owned gap %.
- Pasting a Northbeam channel-book file into Hyros boxes.
- Folding retarget $ into the paid media field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- HY paid-owned gap %
- |Paid media $ − Owned media $| ÷ Owned media $ × 100 on one Hyros phone-path call book.
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FAQ
- Is this Northbeam paid-vs-owned gap?
- Hyros phone-path call book vs Northbeam channel book. [Paid-vs-owned gap](/manuals/northbeam-paid-vs-owned-gap) stays on Northbeam. Phone-path paid / owned dollars belong on this Hyros book.
- Is this Hyros paid-vs-organic gap?
- Paid media vs owned media — not paid vs organic. [Paid-vs-organic gap](/manuals/hyros-paid-vs-organic-gap) stacks paid against organic. Here you only compare paid media $ to owned media $.
- What HY paid-owned gap % should I invent?
- None. Pull paid media revenue $ and owned media revenue $ from the same Hyros phone-path call book.