Library · Traffic · How to run this
Triple Whale pixel audio credit board is not Hyros call-path audio credit panel
On one Triple Whale pixel audio credit board, take |audio $ − paid $| over paid $. That quotient is TW audio-paid gap %. Hyros call-path audio panels, Triple Whale store-pixel show summaries, and native credit boards never feed this audio cut.
Pair: Audio-vs-paid gap under Traffic. Hyros twin: HY audio-paid. Podcast twin: TW podcast-paid.
Pixel audio credit fields
Audio revenue $ — Triple Whale dollars tagged streaming / digital audio ads on the pixel audio credit board.
Paid revenue $ — Triple Whale dollars tagged paid media on that same board.
TW audio-paid gap % = |audio − paid| ÷ paid × 100. When TW audio-paid gap % climbs, audio and paid tags disagree on that board — reconcile those maps; never invent an TW audio-paid chip.
Hard stops
Never invent TW audio-paid gap %. Never paste Hyros audio-vs-paid or Triple Whale podcast-vs-paid exports into audio/paid boxes. Never park CTV or owned/organic dollars in the audio field. Never fuse boards when one Triple Whale pixel audio credit board owns the swing.
See also: Traffic, HY audio-paid, TW podcast-paid, TW native-paid.
Procedure
- Type audio revenue $ and paid revenue $.
- Read TW audio-paid gap %.
- Reconcile audio vs paid maps when TW audio-paid gap % is material.
Failure modes
- Inventing TW audio-paid gap %.
- Pasting Hyros audio-vs-paid or Triple Whale podcast-vs-paid exports into audio/paid boxes.
- Parking CTV or owned/organic dollars in the audio field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- TW audio-paid gap %
- |Audio $ − Paid $| ÷ Paid $ × 100 on one Triple Whale pixel audio credit board.
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FAQ
- Is this Hyros audio-vs-paid gap?
- Triple Whale pixel audio credit board vs Hyros call-path audio credit panel. [Audio-vs-paid gap](/manuals/hyros-audio-vs-paid-gap) stays on Hyros. Audio $ / paid $ for Triple Whale belong on this pixel board.
- Is this Triple Whale podcast-vs-paid gap?
- Pixel audio credit vs store-pixel show summary. [Podcast-vs-paid gap](/manuals/triple-whale-podcast-vs-paid-gap) stacks show against paid. Here you only compare streaming / digital audio ad $ to paid $.
- What TW audio-paid gap % should I invent?
- None. Source audio revenue $ and paid revenue $ from the same Triple Whale pixel audio credit board.