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Triple Whale pixel native credit board is not Hyros call-path native credit panel
On one Triple Whale pixel native credit board, take |native $ − paid $| over paid $. That quotient is TW native-paid gap %. Hyros call-path native panels, Triple Whale display credit boards, and push credit boards never feed this native cut.
Pair: Native-vs-paid gap under Traffic. Hyros twin: HY native-paid. Display twin: TW display-paid.
Pixel native credit fields
Native revenue $ — Triple Whale dollars tagged native / in-feed / sponsored content on the pixel native credit board.
Paid revenue $ — Triple Whale dollars tagged paid media on that same board.
TW native-paid gap % = |native − paid| ÷ paid × 100. When TW native-paid gap % climbs, native and paid tags disagree on that board — reconcile those maps; never invent a TW native-paid chip.
Hard stops
Never invent TW native-paid gap %. Never paste Hyros native-vs-paid or Triple Whale display-vs-paid exports into native/paid boxes. Never park CTV or owned/organic dollars in the native field. Never fuse boards when one Triple Whale pixel native credit board owns the swing.
See also: Traffic, HY native-paid, TW display-paid, TW push-paid.
Procedure
- Type native revenue $ and paid revenue $.
- Read TW native-paid gap %.
- Reconcile native vs paid maps when TW native-paid gap % is material.
Failure modes
- Inventing TW native-paid gap %.
- Pasting Hyros native-vs-paid or Triple Whale display-vs-paid exports into native/paid boxes.
- Parking CTV or owned/organic dollars in the native field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- TW native-paid gap %
- |Native $ − Paid $| ÷ Paid $ × 100 on one Triple Whale pixel native credit board.
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FAQ
- Is this Hyros native-vs-paid gap?
- Triple Whale pixel native credit board vs Hyros call-path native credit panel. [Native-vs-paid gap](/manuals/hyros-native-vs-paid-gap) stays on Hyros. Native $ / paid $ for Triple Whale belong on this pixel board.
- Is this Triple Whale display-vs-paid gap?
- Native credit vs display credit. [Display-vs-paid gap](/manuals/triple-whale-display-vs-paid-gap) stacks display against paid. Here you only compare native / in-feed / sponsored-content $ to paid $.
- What TW native-paid gap % should I invent?
- None. Source native revenue $ and paid revenue $ from the same Triple Whale pixel native credit board.