Library · Traffic · How to run this
Hyros call-path native credit panel is not Northbeam native content credit ledger
On one Hyros call-path native credit panel, take |native $ − paid $| over paid $. That quotient is HY native-paid gap %. Northbeam native content ledgers, Hyros display credit panels, and push credit panels never feed this native cut.
Pair: Native-vs-paid gap under Traffic. Northbeam twin: NB native-paid. Display twin: HY display-paid.
Call-path native credit fields
Native revenue $ — Hyros dollars tagged native / in-feed / sponsored content on the call-path native credit panel.
Paid revenue $ — Hyros dollars tagged paid media on that same panel.
HY native-paid gap % = |native − paid| ÷ paid × 100. When HY native-paid gap % climbs, native and paid tags disagree on that panel — reconcile those maps; never invent an HY native-paid chip.
Hard stops
Never invent HY native-paid gap %. Never paste Northbeam native-vs-paid or Hyros display-vs-paid exports into native/paid boxes. Never park CTV or owned/organic dollars in the native field. Never fuse panels when one Hyros call-path native credit panel owns the swing.
See also: Traffic, NB native-paid, HY display-paid, HY push-paid.
Procedure
- Type native revenue $ and paid revenue $.
- Read HY native-paid gap %.
- Reconcile native vs paid maps when HY native-paid gap % is material.
Failure modes
- Inventing HY native-paid gap %.
- Pasting Northbeam native-vs-paid or Hyros display-vs-paid exports into native/paid boxes.
- Parking CTV or owned/organic dollars in the native field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- HY native-paid gap %
- |Native $ − Paid $| ÷ Paid $ × 100 on one Hyros call-path native credit panel.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam native-vs-paid gap?
- Hyros call-path native credit panel vs Northbeam native content credit ledger. [Native-vs-paid gap](/manuals/northbeam-native-vs-paid-gap) stays on Northbeam. Native $ / paid $ for Hyros belong on this call-path panel.
- Is this Hyros display-vs-paid gap?
- Native credit vs display credit. [Display-vs-paid gap](/manuals/hyros-display-vs-paid-gap) stacks display against paid. Here you only compare native / in-feed / sponsored-content $ to paid $.
- What HY native-paid gap % should I invent?
- None. Source native revenue $ and paid revenue $ from the same Hyros call-path native credit panel.