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Library · Traffic · How to run this

Hyros call-path push credit panel is not Northbeam push credit book

How to run thisTraffic3 steps
CalculatorHyros push-vs-paid gap · Calculator lives in the articleOpen

On one Hyros call-path push credit panel, take |push $ − paid $| over paid $. That quotient is HY push-paid gap %. Northbeam push credit books and Hyros SMS credit panels never feed this call-path push cut.

Pair: Push-vs-paid gap under Traffic. Northbeam twin: NB push-paid. SMS twin: HY sms-paid.

Call-path push credit fields

Push revenue $ — Hyros dollars tagged push / web-push / browser-push on the call-path push credit panel.

Paid revenue $ — Hyros dollars tagged paid media on that same panel.

HY push-paid gap % = |push − paid| ÷ paid × 100. When HY push-paid gap % climbs, push and paid tags disagree on that panel — reconcile those maps; never invent an HY push-paid chip.

Hard stops

Never invent HY push-paid gap %. Never paste Northbeam push-credit or Hyros SMS-vs-paid exports into push/paid boxes. Never park owned/organic dollars in the push field. Never fuse panels when one Hyros call-path push credit panel owns the swing.

See also: Traffic, NB push-paid, HY sms-paid, HY email-paid.

Procedure

  1. Type push revenue $ and paid revenue $.
  2. Read HY push-paid gap %.
  3. Reconcile push vs paid maps when HY push-paid gap % is material.

Failure modes

  • Inventing HY push-paid gap %.
  • Pasting SMS-vs-paid or email-vs-paid exports into push/paid boxes.
  • Parking owned/organic dollars in the push field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY push-paid gap %
|Push $ − Paid $| ÷ Paid $ × 100 on one Hyros call-path push credit panel.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam push-vs-paid gap?
Hyros call-path push credit panel vs Northbeam push credit book. [Push-vs-paid gap](/manuals/northbeam-push-vs-paid-gap) stays on Northbeam. Push $ / paid $ for Hyros belong on this call-path panel.
Is this Hyros SMS-vs-paid gap?
Push credit vs SMS credit. [SMS-vs-paid gap](/manuals/hyros-sms-vs-paid-gap) stacks SMS against paid. Here you only compare push / web-push $ to paid $.
What HY push-paid gap % should I invent?
None. Source push revenue $ and paid revenue $ from the same Hyros call-path push credit panel.