Library · Traffic · How to run this
Hyros lifecycle credit ledger is not Northbeam inbox credit book
On one Hyros lifecycle credit ledger, take |email $ − paid $| over paid $. That quotient is HY email-paid gap %. Northbeam inbox credit books and affiliate partner books never feed this lifecycle cut.
Pair: Email-vs-paid gap under Traffic. Northbeam twin: NB email-paid. Affiliate twin: HY aff-paid.
Lifecycle credit ledger fields
Email revenue $ — Hyros dollars tagged email / newsletter / lifecycle on the lifecycle credit ledger.
Paid revenue $ — Hyros dollars tagged paid media on that same ledger.
HY email-paid gap % = |email − paid| ÷ paid × 100. When HY email-paid gap % climbs, lifecycle and paid tags disagree on that ledger — reconcile those maps; never invent an HY email-paid chip.
Hard stops
Never invent HY email-paid gap %. Never paste Northbeam inbox, affiliate-vs-paid, or email-attribution-share exports into email/paid boxes. Never park owned/organic dollars in the email field. Never fuse ledgers when one Hyros lifecycle credit ledger owns the swing.
See also: Traffic, NB email-paid, HY aff-paid, HY email-$.
Procedure
- Type email revenue $ and paid revenue $.
- Read HY email-paid gap %.
- Reconcile lifecycle vs paid maps when HY email-paid gap % is material.
Failure modes
- Inventing HY email-paid gap %.
- Pasting Northbeam inbox, affiliate-vs-paid, or email-attribution-share exports into email/paid boxes.
- Parking owned/organic dollars in the email field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- HY email-paid gap %
- |Email $ − Paid $| ÷ Paid $ × 100 on one Hyros lifecycle credit ledger.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam email-vs-paid gap?
- Hyros lifecycle credit ledger vs Northbeam inbox credit book. [Email-vs-paid gap](/manuals/northbeam-email-vs-paid-gap) stays on Northbeam. Email $ / paid $ for Hyros belong on this lifecycle ledger.
- Is this Hyros affiliate-vs-paid gap?
- Email lifecycle credit vs affiliate partner credit. [Affiliate-vs-paid gap](/manuals/hyros-affiliate-vs-paid-gap) stacks affiliate against paid. Here you only compare email $ to paid $.
- What HY email-paid gap % should I invent?
- None. Source email revenue $ and paid revenue $ from the same Hyros lifecycle credit ledger.