Library · Traffic · How to run this
Hyros call-path SMS credit panel is not Northbeam SMS credit book
On one Hyros call-path SMS credit panel, take |SMS $ − paid $| over paid $. That quotient is HY sms-paid gap %. Northbeam SMS credit books and Hyros email-vs-paid panels never feed this call-path cut.
Pair: SMS-vs-paid gap under Traffic. Northbeam twin: NB sms-paid. Email twin: HY email-paid.
Call-path SMS credit fields
SMS revenue $ — Hyros dollars tagged SMS / text / MMS on the call-path SMS credit panel.
Paid revenue $ — Hyros dollars tagged paid media on that same panel.
HY sms-paid gap % = |SMS − paid| ÷ paid × 100. When HY sms-paid gap % climbs, SMS and paid tags disagree on that panel — reconcile those maps; never invent an HY sms-paid chip.
Hard stops
Never invent HY sms-paid gap %. Never paste Northbeam SMS-credit or Hyros email-vs-paid exports into SMS/paid boxes. Never park owned/organic dollars in the SMS field. Never fuse panels when one Hyros call-path SMS credit panel owns the swing.
See also: Traffic, NB sms-paid, HY email-paid, HY sms-web.
Procedure
- Type SMS revenue $ and paid revenue $.
- Read HY sms-paid gap %.
- Reconcile call-path SMS vs paid maps when HY sms-paid gap % is material.
Failure modes
- Inventing HY sms-paid gap %.
- Pasting Northbeam SMS-credit or Hyros email-vs-paid exports into SMS/paid boxes.
- Parking owned/organic dollars in the SMS field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- HY sms-paid gap %
- |SMS $ − Paid $| ÷ Paid $ × 100 on one Hyros call-path SMS credit panel.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam SMS-vs-paid gap?
- Hyros call-path SMS credit panel vs Northbeam SMS credit book. [SMS-vs-paid gap](/manuals/northbeam-sms-vs-paid-gap) stays on Northbeam. SMS $ / paid $ for Hyros belong on this call-path panel.
- Is this Hyros email-vs-paid gap?
- SMS credit vs inbox email credit. [Email-vs-paid gap](/manuals/hyros-email-vs-paid-gap) stacks email against paid. Here you only compare SMS $ to paid $.
- What HY sms-paid gap % should I invent?
- None. Source SMS revenue $ and paid revenue $ from the same Hyros call-path SMS credit panel.