Skip to article
ecomservices.io
Traffic · How to run this
TargetsCalculatorContributionNot on this page yetPlatformsCalculatorTrackersCalculatorAudiencesNot on this page yetLandingsCalculatorAttributionCalculatorAffiliatesCalculatorPacingNot on this page yetOptimisationCalculatorImplementationNot on this page yet

Library · Traffic · How to run this

Hyros call-path display credit panel is not Northbeam display credit book

How to run thisTraffic3 steps
CalculatorHyros display-vs-paid gap · Calculator lives in the articleOpen

On one Hyros call-path display credit panel, take |display $ − paid $| over paid $. That quotient is HY display-paid gap %. Northbeam display credit books, Hyros push credit panels, and SMS credit panels never feed this call-path display cut.

Pair: Display-vs-paid gap under Traffic. Northbeam twin: NB display-paid. Push twin: HY push-paid.

Call-path display credit fields

Display revenue $ — Hyros dollars tagged display / banner / programmatic display on the call-path display credit panel.

Paid revenue $ — Hyros dollars tagged paid media on that same panel.

HY display-paid gap % = |display − paid| ÷ paid × 100. When HY display-paid gap % climbs, display and paid tags disagree on that panel — reconcile those maps; never invent an HY display-paid chip.

Hard stops

Never invent HY display-paid gap %. Never paste Northbeam display-credit or Hyros push-vs-paid exports into display/paid boxes. Never park owned/organic dollars in the display field. Never fuse panels when one Hyros call-path display credit panel owns the swing.

See also: Traffic, NB display-paid, HY push-paid, HY sms-paid.

Procedure

  1. Type display revenue $ and paid revenue $.
  2. Read HY display-paid gap %.
  3. Reconcile display vs paid maps when HY display-paid gap % is material.

Failure modes

  • Inventing HY display-paid gap %.
  • Pasting Northbeam display-credit or Hyros push-vs-paid exports into display/paid boxes.
  • Parking owned/organic dollars in the display field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY display-paid gap %
|Display $ − Paid $| ÷ Paid $ × 100 on one Hyros call-path display credit panel.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam display-vs-paid gap?
Hyros call-path display credit panel vs Northbeam display credit book. [Display-vs-paid gap](/manuals/northbeam-display-vs-paid-gap) stays on Northbeam. Display $ / paid $ for Hyros belong on this call-path panel.
Is this Hyros push-vs-paid gap?
Display credit vs push credit. [Push-vs-paid gap](/manuals/hyros-push-vs-paid-gap) stacks push against paid. Here you only compare display / banner / programmatic display $ to paid $.
What HY display-paid gap % should I invent?
None. Source display revenue $ and paid revenue $ from the same Hyros call-path display credit panel.