Library · Traffic · How to run this
Triple Whale pixel push credit board is not Hyros call-path push credit panel
On one Triple Whale pixel push credit board, take |push $ − paid $| over paid $. That quotient is TW push-paid gap %. Hyros call-path push panels and Triple Whale SMS credit boards never feed this pixel push cut.
Pair: Push-vs-paid gap under Traffic. Hyros twin: HY push-paid. SMS twin: TW sms-paid.
Pixel push credit fields
Push revenue $ — Triple Whale dollars tagged push / web-push / browser-push on the pixel push credit board.
Paid revenue $ — Triple Whale dollars tagged paid media on that same board.
TW push-paid gap % = |push − paid| ÷ paid × 100. When TW push-paid gap % climbs, push and paid tags disagree on that board — reconcile those maps; never invent a TW push-paid chip.
Hard stops
Never invent TW push-paid gap %. Never paste Hyros call-path push or Triple Whale SMS-vs-paid exports into push/paid boxes. Never park owned/organic dollars in the push field. Never fuse boards when one Triple Whale pixel push credit board owns the swing.
See also: Traffic, HY push-paid, TW sms-paid, TW email-paid.
Procedure
- Type push revenue $ and paid revenue $.
- Read TW push-paid gap %.
- Reconcile push vs paid maps when TW push-paid gap % is material.
Failure modes
- Inventing TW push-paid gap %.
- Pasting SMS-vs-paid or email-vs-paid exports into push/paid boxes.
- Parking owned/organic dollars in the push field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- TW push-paid gap %
- |Push $ − Paid $| ÷ Paid $ × 100 on one Triple Whale pixel push credit board.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Hyros push-vs-paid gap?
- Triple Whale pixel push credit board vs Hyros call-path push credit panel. [Push-vs-paid gap](/manuals/hyros-push-vs-paid-gap) stays on Hyros. Push $ / paid $ for Triple Whale belong on this pixel board.
- Is this Triple Whale SMS-vs-paid gap?
- Push credit vs SMS credit. [SMS-vs-paid gap](/manuals/triple-whale-sms-vs-paid-gap) stacks SMS against paid. Here you only compare push / web-push $ to paid $.
- What TW push-paid gap % should I invent?
- None. Source push revenue $ and paid revenue $ from the same Triple Whale pixel push credit board.