Library · Traffic · How to run this
Triple Whale pixel email credit board is not Hyros lifecycle credit ledger
On one Triple Whale pixel email credit board, take |email $ − paid $| over paid $. That quotient is TW email-paid gap %. Hyros lifecycle ledgers and affiliate partner books never feed this pixel cut.
Pair: Email-vs-paid gap under Traffic. Hyros twin: HY email-paid. Affiliate twin: TW aff-paid.
Pixel email credit board fields
Email revenue $ — Triple Whale dollars tagged email / newsletter / lifecycle on the pixel email credit board.
Paid revenue $ — Triple Whale dollars tagged paid media on that same board.
TW email-paid gap % = |email − paid| ÷ paid × 100. When TW email-paid gap % climbs, pixel email and paid tags disagree on that board — reconcile those maps; never invent a TW email-paid chip.
Hard stops
Never invent TW email-paid gap %. Never paste Hyros lifecycle, Northbeam inbox, affiliate-vs-paid, or email-attribution-share exports into email/paid boxes. Never park owned/organic dollars in the email field. Never fuse boards when one Triple Whale pixel email credit board owns the swing.
See also: Traffic, HY email-paid, TW aff-paid, TW email-$.
Procedure
- Type email revenue $ and paid revenue $.
- Read TW email-paid gap %.
- Reconcile pixel email vs paid maps when TW email-paid gap % is material.
Failure modes
- Inventing TW email-paid gap %.
- Pasting Hyros lifecycle, Northbeam inbox, affiliate-vs-paid, or email-attribution-share exports into email/paid boxes.
- Parking owned/organic dollars in the email field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- TW email-paid gap %
- |Email $ − Paid $| ÷ Paid $ × 100 on one Triple Whale pixel email credit board.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Hyros email-vs-paid gap?
- Triple Whale pixel email credit board vs Hyros lifecycle credit ledger. [Email-vs-paid gap](/manuals/hyros-email-vs-paid-gap) stays on Hyros. Email $ / paid $ for Triple Whale belong on this pixel board.
- Is this Triple Whale affiliate-vs-paid gap?
- Email pixel credit vs affiliate partner credit. [Affiliate-vs-paid gap](/manuals/triple-whale-affiliate-vs-paid-gap) stacks affiliate against paid. Here you only compare email $ to paid $.
- What TW email-paid gap % should I invent?
- None. Source email revenue $ and paid revenue $ from the same Triple Whale pixel email credit board.