Skip to article
ecomservices.io
Traffic · How to run this
TargetsCalculatorContributionNot on this page yetPlatformsCalculatorTrackersCalculatorAudiencesNot on this page yetLandingsCalculatorAttributionCalculatorAffiliatesCalculatorPacingNot on this page yetOptimisationCalculatorImplementationNot on this page yet

Library · Traffic · How to run this

Triple Whale email-$ is not Northbeam email-$

How to run thisTraffic3 steps
CalculatorTriple Whale email-attribution share · Calculator lives in the articleOpen

Divide email-attributed $ by total attributed $ on one Triple Whale email cut. That quotient is TW email-$ %.

Pair: Email-attribution share on Traffic. Northbeam twin: email-$. Hyros twin: email order share.

What you type

Email-attributed revenue $ — Triple Whale revenue dollars credited to email in the cut.

Total attributed revenue $ — Total attributed revenue dollars in that same Triple Whale cut.

TW email-$ % = email-attributed $ ÷ total attributed $ × 100. Fat TW email-$ % usually means email path mapping — chase that path; never invent a TW email-$ chip.

What not to do

Do not invent TW email-$ %. Do not mix Northbeam or Hyros email files into Triple Whale fields. Do not treat modeled-vs-platform gap as email $. Do not average every campaign when one email path owns the share.

Related: Traffic, Northbeam email-$, Hyros email orders, modeled-vs-platform.

Procedure

  1. Type email-attributed revenue $ and total attributed revenue $.
  2. Read TW email-$ %.
  3. Fix email path maps when TW email-$ % is material.

Failure modes

  • Inventing TW email-$ %.
  • Dumping a Northbeam or Hyros email file into Triple Whale fields.
  • Folding Triple Whale modeled-vs-platform gap into email $.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW email-$ %
Email-attributed revenue $ ÷ Total attributed revenue $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam email-attribution share?
Different attribution book. [Email-attribution share](/manuals/northbeam-email-attribution-share) reads Northbeam email-$. Here you only divide Triple Whale email-attributed $ by Triple Whale total attributed $.
Is this Hyros email-attribution share?
Different attribution book on orders, not dollars. [Email-attribution share](/manuals/hyros-email-attribution-share) is email orders ÷ orders. Here you only type Triple Whale email $.
What TW email-$ % should I invent?
None. Type email-attributed revenue $ and total attributed revenue $ from the same Triple Whale email cut.