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Library · Traffic · How to run this

Triple Whale pixel-fork is not Northbeam MTA ledger skew

How to run thisTraffic3 steps
CalculatorTriple Whale modeled-vs-platform gap · Calculator lives in the articleOpen

Net |modeled − platform| over platform for one Triple Whale pixel window. That quotient is TW pixel-fork %.

Pair: Modeled-vs-platform gap on Traffic. Northbeam twin: MTA skew. Cash twin: modeled-vs-cash.

What you type

Modeled revenue $ — Triple Whale modeled / attributed revenue for the pixel window.

Platform revenue $ — Ad-platform booked revenue for that same window.

TW pixel-fork % = |modeled − platform| ÷ platform × 100. Fat TW pixel-fork % usually means pixel / path mapping — chase that path; never invent a TW pixel-fork chip.

What not to do

Skip inventing TW pixel-fork %. Skip dumping a Northbeam or Rockerbox modeled file into Triple Whale fields. Skip folding modeled-vs-cash into the platform fork. Skip blending campaigns when one pixel owns the skew.

Related: Traffic, MTA skew, modeled-vs-cash, Rockerbox path-fork.

Procedure

  1. Type modeled revenue $ and platform revenue $.
  2. Read TW pixel-fork %.
  3. Chase pixel / path mapping when TW pixel-fork % is material.

Failure modes

  • Inventing TW pixel-fork %.
  • Dumping a Northbeam or Rockerbox modeled file into Triple Whale fields.
  • Folding modeled-vs-cash into the platform fork.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW pixel-fork %
|Modeled revenue $ − Platform revenue $| ÷ Platform revenue $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam modeled-vs-platform gap?
Different attribution book. [Modeled-vs-platform gap](/manuals/northbeam-modeled-vs-platform-gap) scores Northbeam MTA skew. Here you only fork Triple Whale modeled $ against ad-platform $.
Is this Triple Whale modeled-vs-cash gap?
Sibling Triple Whale door on bank cash, not ad books. [Modeled-vs-cash gap](/manuals/triple-whale-modeled-vs-cash-gap) pits modeled against settled cash. This page is modeled vs platform revenue.
What TW pixel-fork % should I invent?
None. Pull modeled revenue $ and platform revenue $ from the same Triple Whale pixel window.