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Library · Traffic · How to run this

Triple Whale model-cash fork is not Northbeam modeled cash gap

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CalculatorTriple Whale modeled-vs-cash gap · Calculator lives in the articleOpen

Net |modeled − cash| over cash for one Triple Whale pixel window. That quotient is TW model-cash %.

Pair: Modeled-vs-cash gap on Traffic. Northbeam twin: modeled cash gap. MER twin: MER-vs-cash.

What you type

Modeled revenue $ — Triple Whale modeled attributed revenue for the window.

Cash collected $ — Settled bank / processor cash for that same window.

TW model-cash % = |modeled − cash| ÷ cash × 100. Fat TW model-cash % usually means model lag vs settle — chase that path; never invent a TW model-cash chip.

What not to do

Skip inventing TW model-cash %. Skip dumping a Northbeam or Hyros modeled file into Triple Whale fields. Skip folding MER revenue into the modeled field. Skip blending channels when one path owns the fork.

Related: Traffic, modeled cash gap, MER-vs-cash, Hyros modeled-vs-cash.

Procedure

  1. Type modeled revenue $ and cash collected $.
  2. Read TW model-cash %.
  3. Chase model lag vs settle when TW model-cash % is material.

Failure modes

  • Inventing TW model-cash %.
  • Dumping a Northbeam or Hyros modeled file into Triple Whale fields.
  • Folding MER revenue into the modeled field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW model-cash %
|Modeled revenue $ − cash collected $| ÷ cash collected $ × 100.

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FAQ

Is this Northbeam modeled-vs-cash gap?
Different attribution book. [Modeled-vs-cash gap](/manuals/northbeam-modeled-vs-cash-gap) reads Northbeam. Here you only net Triple Whale modeled revenue $ against cash collected $.
Is this Triple Whale MER-vs-cash gap?
Sibling Triple Whale door. [MER-vs-cash gap](/manuals/triple-whale-mer-vs-cash-gap) pits MER revenue against cash. This page is modeled attributed revenue vs bank cash.
What TW model-cash % should I invent?
None. Pull modeled revenue $ and cash collected $ from the same Triple Whale pixel window.