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Library · Traffic · How to run this

Triple Whale model-channel hole is not Northbeam channel coverage

How to run thisTraffic3 steps
CalculatorTriple Whale channel-coverage gap · Calculator lives in the articleOpen

Score missing model channels against spend channels for one Triple Whale pixel window. That score is TW channel-gap %.

Pair: Channel-coverage gap on Traffic. Northbeam twin: channel coverage. Dollar twin: spend coverage.

What you type

Spend channels missing from model — Spend channels present in platform spend but missing from the Triple Whale model in the window.

Spend channels — Spend channels in that same Triple Whale pixel window.

TW channel-gap % = missing model channels ÷ spend channels × 100. Fat TW channel-gap % usually means pixel / mapping lag — chase that path; never invent a TW channel-gap chip.

What not to do

Skip inventing TW channel-gap %. Skip dumping a Northbeam or Rockerbox channel file into Triple Whale fields. Skip folding spend-$ coverage into channel counts. Skip blending brands when one pixel owns the hole.

Related: Traffic, channel coverage, spend coverage, Rockerbox channel-coverage.

Procedure

  1. Type missing model channels and spend channels.
  2. Read TW channel-gap %.
  3. Chase pixel / mapping when TW channel-gap % is material.

Failure modes

  • Inventing TW channel-gap %.
  • Dumping a Northbeam or Rockerbox channel file into Triple Whale fields.
  • Folding spend-$ coverage into channel counts.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW channel-gap %
Spend channels missing from model ÷ Spend channels × 100.

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FAQ

Is this Northbeam channel-coverage gap?
Different attribution book. [Channel-coverage gap](/manuals/northbeam-channel-coverage-gap) reads Northbeam. Here you only score Triple Whale missing model channels against spend channels.
Is this Triple Whale spend coverage gap?
Sibling Triple Whale door on dollars, not channels. [Spend coverage gap](/manuals/triple-whale-spend-coverage-gap) is tracked vs platform spend $. This page is missing model channels ÷ spend channels.
What TW channel-gap % should I invent?
None. Pull missing model channels and spend channels from the same Triple Whale pixel window.