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Library · Traffic · How to run this

Triple Whale path-gap is not Rockerbox first vs last

How to run thisTraffic3 steps
CalculatorTriple Whale first-vs-last-touch gap · Calculator lives in the articleOpen

Put first-path $ next to last-path $. Take |first-path − last-path| ÷ last-path. That is path-gap %.

Pair: First-vs-last-touch gap on Traffic. Rockerbox twin: first-vs-last. Channel twin: paid-vs-organic.

What you type

First-touch $ — Triple Whale revenue credited to the first path touch in the named window.

Last-touch $ — Triple Whale revenue credited to the last path touch in that same window.

Path-gap % = |first-path − last-path| ÷ last-path × 100. When path-gap % runs hot, revisit assist rules and path length on Triple Whale — never invent a path-gap chip.

What not to do

Skip inventing path-gap %. Skip dropping a Rockerbox or Northbeam export into Triple Whale fields. Skip treating paid-vs-organic dollars as first vs last path. Skip merging windows when one campaign owns the skew.

Related: Traffic, first-vs-last, paid-vs-organic, assisted share.

Procedure

  1. Type first-touch $ and last-touch $.
  2. Read gap %.
  3. Revisit assist rules when gap % is material.

Failure modes

  • Inventing gap %.
  • Dropping a Rockerbox or Northbeam export into Triple Whale fields.
  • Treating paid-vs-organic dollars as first vs last path.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

First-vs-last-touch gap %
|First-touch $ − Last-touch $| ÷ Last-touch $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Rockerbox first-vs-last-touch gap?
Different attribution book. [First-vs-last-touch gap](/manuals/rockerbox-first-vs-last-touch-gap) reads Rockerbox. Here you only put Triple Whale first-path $ next to last-path $.
Is this Triple Whale paid-vs-organic gap?
Sibling Triple Whale dollar cut. [Paid-vs-organic gap](/manuals/triple-whale-paid-vs-organic-gap) pits paid vs organic. This page pits first-path credit against last-path credit.
What path-gap % should I invent?
None. Pull first-path $ and last-path $ from the same Triple Whale window.