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Library · Traffic · How to run this

Triple Whale pixel refund cut is not Northbeam MTA refund gap

How to run thisTraffic3 steps
CalculatorTriple Whale refund-adjusted ROAS gap · Calculator lives in the articleOpen

On one Triple Whale pixel ad window, TW refund-gap % asks how far pixel ROAS falls after refunds cut the cohort. Pixel ROAS is the first field. Refund-adjusted ROAS is the second.

Pair: Refund-adjusted ROAS gap on Traffic. MTA twin: Northbeam refund-adjusted. Lifetime twin: LTV vs day-0.

What you type

Pixel ROAS — Triple Whale pixel / pre-refund ROAS on the ad window.

Refund-adjusted ROAS — Triple Whale ROAS after refunds hit that same cohort.

TW refund-gap % = (pixel ROAS − refund-adjusted ROAS) ÷ pixel ROAS × 100. A fat TW refund-gap % usually means the pixel book is booking revenue that refunds later erase — chase that offer before you scale. Never invent a TW refund-gap chip.

What not to do

Do not invent TW refund-gap %. Do not paste a Northbeam MTA or Hyros day-0 refund export into Triple Whale fields. Do not swap LTV-vs-day-0 points or refund-vs-ad-revenue dollars for this refund haircut. Do not blend a Triple Whale pixel week with a Northbeam MTA clock.

Related: Traffic, Northbeam refund-adjusted, LTV vs day-0, refund vs ad revenue.

Procedure

  1. Type pixel ROAS and refund-adjusted ROAS.
  2. Read TW refund-gap %.
  3. Chase offer / creative when TW refund-gap % is material.

Failure modes

  • Inventing TW refund-gap %.
  • Pasting a Northbeam MTA or Hyros day-0 refund export into Triple Whale fields.
  • Swapping LTV-vs-day-0 points for this refund haircut.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW refund-gap %
(Pixel ROAS − Refund-adjusted ROAS) ÷ Pixel ROAS × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam refund-adjusted ROAS gap?
MTA platform vs pixel book. [Refund-adjusted ROAS gap](/manuals/northbeam-refund-adjusted-roas-gap) reads Northbeam MTA. Here both ROAS figures come from one Triple Whale pixel ad window.
Is this Triple Whale LTV vs day-0 ROAS?
Lifetime payback vs refund haircut. [LTV vs day-0 ROAS](/manuals/triple-whale-ltv-vs-day0-roas) is LTV ROAS − day-0 ROAS in points. This page is (pixel − refund-adjusted) ÷ pixel.
What TW refund-gap % should I invent?
None. Pull pixel ROAS and refund-adjusted ROAS from the same Triple Whale pixel ad window.