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Library · Traffic · How to run this

Triple Whale store-pixel retail-DTC summary is not Hyros call-path retail-DTC panel

How to run thisTraffic3 steps
CalculatorTriple Whale retail-vs-DTC gap · Calculator lives in the articleOpen

Sit on one Triple Whale store-pixel retail-DTC summary. Stack retail-path dollars against DTC / direct dollars. Take the absolute gap, then divide by DTC. That quotient is TW retail-DTC gap % — Hyros call-path panels and Northbeam retail-DTC split books never feed this pixel cut.

Pair: Retail-vs-DTC gap under Traffic. Hyros twin: HY retail-DTC. Catalog twin: TW catalog-prospect.

Store-pixel retail-DTC fields

Retail revenue $ — Triple Whale dollars tagged retail / wholesale / marketplace on the store-pixel retail-DTC summary.

DTC revenue $ — Triple Whale dollars tagged DTC / direct / owned-store on that same summary.

TW retail-DTC gap % = |retail − DTC| ÷ DTC × 100. When TW retail-DTC gap % climbs, retail and DTC tags disagree on that store pixel — reconcile those maps; never invent a TW retail-DTC chip.

Hard stops

Never invent TW retail-DTC gap %. Never paste Hyros call-path retail-DTC or Northbeam retail-DTC split books into retail/DTC boxes. Never park catalog dollars in the retail field. Never fuse stores when one Triple Whale store-pixel retail-DTC summary owns the swing.

See also: Traffic, HY retail-DTC, NB retail-DTC, TW catalog-prospect.

Procedure

  1. Type retail revenue $ and DTC revenue $.
  2. Read TW retail-DTC gap %.
  3. Reconcile retail vs DTC maps when TW retail-DTC gap % is material.

Failure modes

  • Inventing TW retail-DTC gap %.
  • Pasting Hyros call-path retail-DTC or Northbeam retail-DTC exports into retail/DTC boxes.
  • Parking catalog dollars in the retail field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW retail-DTC gap %
|Retail $ − DTC $| ÷ DTC $ × 100 on one Triple Whale store-pixel retail-DTC summary.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros retail-vs-DTC gap?
Triple Whale store-pixel retail-DTC summary vs Hyros call-path retail-DTC panel. [Retail-vs-DTC gap](/manuals/hyros-retail-vs-dtc-gap) stays on Hyros. Retail / DTC dollars belong on this Triple Whale summary.
Is this Triple Whale catalog-vs-prospect gap?
Retail / DTC channel credit vs catalog / prospect media credit. [Catalog-vs-prospect gap](/manuals/triple-whale-catalog-vs-prospect-gap) stacks catalog against prospect. Here you only compare retail $ to DTC $.
What TW retail-DTC gap % should I invent?
None. Pull retail revenue $ and DTC revenue $ from the same Triple Whale store-pixel retail-DTC summary.