Library · Traffic · How to run this
Triple Whale store-pixel catalog vs prospect is not Hyros phone-path
Open one Triple Whale store-pixel summary panel. Line catalog-path $ next to prospect / cold $. Divide the absolute gap by prospect $. That quotient is TW catalog-prospect gap %.
Pair: Catalog-vs-prospect gap under Traffic. Hyros twin: HY catalog-prospect. Retarget twin: TW retarget-prospect.
Summary-panel catalog dollars
Catalog revenue $ — Triple Whale dollars tagged catalog / product-feed paths on the named store-pixel summary panel.
Prospect revenue $ — Triple Whale dollars tagged prospect / cold audience on that same panel.
TW catalog-prospect gap % = |catalog − prospect| ÷ prospect × 100. When TW catalog-prospect gap % runs hot, reconcile store-pixel catalog bids vs prospect maps — leave empty chips empty.
What not to do
Skip inventing TW catalog-prospect gap %. Skip loading Hyros call-book or Northbeam catalog-split CSVs into Triple Whale boxes. Skip stuffing retarget $ into the catalog field. Skip blending panels when one Triple Whale summary owns the swing.
Related: Traffic, HY catalog-prospect, TW retarget-prospect, search-social.
Procedure
- Type catalog revenue $ and prospect revenue $.
- Read TW catalog-prospect gap %.
- Reconcile catalog feed vs prospect when TW catalog-prospect gap % is material.
Failure modes
- Inventing TW catalog-prospect gap %.
- Pasting a Hyros call-book or Northbeam catalog-split CSV into Triple Whale boxes.
- Folding retarget $ into the catalog field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- TW catalog-prospect gap %
- |Catalog $ − Prospect $| ÷ Prospect $ × 100 on one Triple Whale store-pixel summary panel.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Hyros catalog-vs-prospect gap?
- Triple Whale store-pixel summary vs Hyros phone-path call book. [Catalog-vs-prospect gap](/manuals/hyros-catalog-vs-prospect-gap) stays on Hyros. Store-pixel catalog / prospect dollars belong on this Triple Whale panel.
- Is this Triple Whale retarget-vs-prospect gap?
- Catalog vs prospect — not retarget vs prospect. [Retarget-vs-prospect gap](/manuals/triple-whale-retarget-vs-prospect-gap) stacks retarget against prospect. Here you only compare catalog $ to prospect $.
- What TW catalog-prospect gap % should I invent?
- None. Pull catalog revenue $ and prospect revenue $ from the same Triple Whale store-pixel summary panel.