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Library · Traffic · How to run this

Hyros phone-path catalog vs prospect is not Northbeam catalog-split

How to run thisTraffic3 steps
CalculatorHyros catalog-vs-prospect gap · Calculator lives in the articleOpen

Grab one Hyros phone-path call book. Line catalog-path $ next to prospect / cold $. Divide the absolute gap by prospect $. That quotient is HY catalog-prospect gap %.

Pair: Catalog-vs-prospect gap under Traffic. Northbeam twin: NB catalog-prospect. Retarget twin: HY retarget-prospect.

Phone-path catalog dollars

Catalog revenue $ — Hyros dollars tagged catalog / product-feed paths on the named phone-path call book.

Prospect revenue $ — Hyros dollars tagged prospect / cold audience on that same call book.

HY catalog-prospect gap % = |catalog − prospect| ÷ prospect × 100. When HY catalog-prospect gap % runs hot, reconcile phone-path catalog bids vs prospect maps — leave empty chips empty.

What not to do

Skip inventing HY catalog-prospect gap %. Skip loading Northbeam catalog-split CSVs into Hyros boxes. Skip stuffing retarget $ into the catalog field. Skip blending books when one Hyros phone-path call book owns the swing.

Related: Traffic, NB catalog-prospect, HY retarget-prospect, search-social.

Procedure

  1. Type catalog revenue $ and prospect revenue $.
  2. Read HY catalog-prospect gap %.
  3. Reconcile catalog feed vs prospect when HY catalog-prospect gap % is material.

Failure modes

  • Inventing HY catalog-prospect gap %.
  • Pasting a Northbeam catalog-split CSV into Hyros boxes.
  • Folding retarget $ into the catalog field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY catalog-prospect gap %
|Catalog $ − Prospect $| ÷ Prospect $ × 100 on one Hyros phone-path call book.

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FAQ

Is this Northbeam catalog-vs-prospect gap?
Hyros phone-path call book vs Northbeam catalog-split book. [Catalog-vs-prospect gap](/manuals/northbeam-catalog-vs-prospect-gap) stays on Northbeam. Call-book catalog / prospect dollars belong on this Hyros cut.
Is this Hyros retarget-vs-prospect gap?
Catalog vs prospect — not retarget vs prospect. [Retarget-vs-prospect gap](/manuals/hyros-retarget-vs-prospect-gap) stacks retarget against prospect. Here you only compare catalog $ to prospect $.
What HY catalog-prospect gap % should I invent?
None. Pull catalog revenue $ and prospect revenue $ from the same Hyros phone-path call book.