Library · Traffic · How to run this
Triple Whale pixel SMS credit is not Northbeam MTA SMS credit
Divide SMS-tagged orders by orders on one Triple Whale pixel SMS window. That quotient is TW pixel SMS attr %.
Pair: SMS-attribution share on Traffic. Northbeam twin: Northbeam SMS. Hyros twin: Hyros SMS.
What you type
SMS-attributed orders — Orders Triple Whale tagged to pixel SMS paths in the window.
Orders — Total orders in that same Triple Whale pixel SMS window.
TW pixel SMS attr % = SMS-attributed orders ÷ orders × 100. When TW pixel SMS attr % looks wild, audit the SMS click / keyword map on that pixel seat — never invent a TW pixel SMS attr chip.
What not to do
Do not invent TW pixel SMS attr %. Do not drop a Northbeam MTA or Hyros keyword export into Triple Whale pixel boxes. Do not fold call-vs-web dollar mix into SMS order counts. Do not blend path models when Triple Whale alone owns the SMS seat.
Related: Traffic, Northbeam SMS, Hyros SMS, call-vs-web.
Procedure
- Type SMS-attributed orders and orders.
- Read TW pixel SMS attr %.
- Audit SMS click / keyword map when TW pixel SMS attr % is material.
Failure modes
- Inventing TW pixel SMS attr %.
- Dropping a Northbeam MTA or Hyros keyword export into Triple Whale boxes.
- Folding call-vs-web dollar mix into SMS order counts.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- TW pixel SMS attr %
- SMS-attributed orders ÷ orders × 100 on one Triple Whale pixel SMS window.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam SMS-attribution share?
- MTA path vs pixel path. [SMS-attribution share](/manuals/northbeam-sms-attribution-share) stays on Northbeam MTA. SMS counts never leave Triple Whale pixel here.
- Is this Hyros SMS-attribution share?
- Keyword path vs pixel path. [SMS-attribution share](/manuals/hyros-sms-attribution-share) stays on Hyros keyword / link credit. Triple Whale owns every count here.
- What TW pixel SMS attr % should I invent?
- None. Pull SMS-attributed orders and orders from the same Triple Whale pixel SMS window.