Library · Traffic · How to run this
Offer-cap exhaust is not conversion lag
Cap-exhausted offer-days ÷ offer-days make exhaust %. Type both.
Pair: Offer-cap exhaust share on Traffic. Lag: click-to-conversion lag. Cap leftover: offer cap leftover.
What you type
Cap-exhausted offer-days — Offer-days that hit the TUNE cap in the window.
Offer-days — Offer-days in that same TUNE window.
Exhaust % = cap-exhausted offer-days ÷ offer-days × 100. Raise caps / shift traffic when exhaust % is fat — do not invent an exhaust chip.
What not to do
Do not invent exhaust %. Do not mix conversion lag into offer-day counts. Do not treat Cake lead-cap $ as TUNE exhaust share. Do not average every offer when one owns the hole.
Related: Traffic, click-to-conversion lag, offer cap leftover, lead-cap exhaustion.
Procedure
- Type cap-exhausted offer-days and offer-days.
- Read exhaust %.
- Raise caps / shift traffic when exhaust % is material.
Failure modes
- Inventing exhaust %.
- Mixing conversion lag into offer-day counts.
- Treating Cake lead-cap $ as TUNE exhaust share.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Offer-cap exhaust share %
- Cap-exhausted offer-days ÷ offer-days × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this click-to-conversion lag?
- Sibling TUNE clock. [Click-to-conversion lag](/manuals/tune-click-to-conversion-lag) is conversion day \u2212 click day. This page is cap-exhausted offer-days \u00f7 offer-days.
- Is this lead-cap exhaustion?
- Related CAKE unmet $. [Lead-cap exhaustion](/manuals/cake-lead-cap-exhaustion) is mid-day unmet $. This page is TUNE offer-cap exhaust share.
- What exhaust % should I invent?
- None. Type cap-exhausted offer-days and offer-days from the same TUNE window.