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Cancel reason before save offer
GuideCancel reason before save offerBack to article
Capture reason first. Filter the row. EV math comes after — not before.
| Cancel reason | Save offer? | Why | Do not |
|---|---|---|---|
| Too expensive / want discount | Maybe — after EV | Price objection; leftover LTV must clear offer cost | Discount before you log the reason |
| Not using / no value | Maybe — once | Pause or skip-cycle can beat a blind cut | Stack three offers in one call |
| Found competitor | Maybe — measured | Only if save rate exists on this reason | Match a competitor price you cannot fund |
| Fraud / unrecognized charge | No | Alert or CB path — reverse the sale | Offer store credit instead of refund |
| Never received goods | No | Fulfillment hole — refund or fight with scan | Bribe them to stay on an empty ship |
| MIT already hard-failing | No | Card is dead — updater or new PAN first | Discount a token that cannot bill |
| Chargeback already posted | No | Bank already took the money | Stack a save on a lost case |
| Reason refused / blank | No | No reason, no save — log and cancel | Guess a reason to unlock a discount |
Read the reason. Save is blocked on fraud, never-shipped, hard-fail MIT, and blank reason. Price EV only after the reason clears.
Pairing procedure: Capture cancel reason before you price a save. Topic: Subscriptions.
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