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Subscription CAC from surviving cycles
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Allowable CAC / starterLTV-ish from surviving cycles
$218.05
Cycle 2 falls on day 60 · last bill day 120 (cycle 4)
Product contribution
$5,785.00
Subscription contribution
$16,020.00
| Cycle | Day | Remaining | Contribution |
|---|---|---|---|
| 0 | 0 | 100 | $5,785.00 |
| 1 | 30 | 100 | $6,408.00 |
| 2 | 60 | 75 | $4,806.00 |
| 3 | 90 | 50 | $3,204.00 |
| 4 | 120 | 25 | $1,602.00 |
Day 0 is product contribution on the first order. Later cycles bill on day k × days-per-cycle. Drop-off is how many starters leave after each billed cycle, not a percent. Allowable CAC is total contribution divided by starters.
This calculator does not subtract refunds or chargebacks. Procedure: subscription CAC from surviving cycles. First-order media cap: settled contribution CAC.
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