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Lag-adjusted MER

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CalculatorLag-adjusted MERBack to article

Type spend, booked revenue, and refund $ still open. We invent no refund rate.

A Ad spend $B Booked revenue $C Open refund $

Lag MER

Type spend, booked revenue, and open refund $.

Type ad spend, booked revenue, and open refund dollars. The tool shows raw MER, lag MER, and refund drag.

This is not a target. Pairing procedure: Open refunds fake the MER. Topic: Traffic.

CalculatorOpen refunds fake the MER · How to run thisOpen

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