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Library · Traffic · How to run this

Affise click-fraud flag board is not click-ID miss cut

How to run thisTraffic3 steps
CalculatorAffise click-fraud share · Calculator lives in the articleOpen

Sit on one Affise click-fraud flag board. Count hops the traffic-quality board marked bot / proxy / datacenter / click-farm. Divide by hops that board scored. Multiply by 100 for AF click-fraud %. Click-ID miss cuts and postback clock-out ledgers stay off this flag board.

Pair: Click-fraud share on Traffic. Miss twin: AF click-ID miss. Timeout twin: AF postback-timeout.

Click-fraud flag columns

Fraud-flagged hops — Affise hops the click-fraud flag board marked bot / proxy / datacenter / click-farm.

Hops scored — Affise hops that traffic-quality board scored in the same window.

AF click-fraud % = fraud-flagged hops ÷ hops scored × 100. A fat AF click-fraud % chip means chase partner traffic quality on that board — leave blank chips alone.

Guardrails

Do not invent AF click-fraud %. Do not fold missing-click-ID conversions or timed-out posts into the fraud-flagged tally. Do not paste postback-timeout or click-to-postback CSVs into hop boxes. Do not blend offers when one Affise click-fraud flag board owns the cut.

Related: Traffic, AF click-ID miss, AF postback-timeout, AF postback-kill.

Procedure

  1. Type fraud-flagged hops and hops scored.
  2. Read AF click-fraud %.
  3. Chase partner traffic quality when AF click-fraud % is material.

Failure modes

  • Inventing AF click-fraud %.
  • Folding missing-click-ID conversions or timed-out posts into the fraud-flagged tally.
  • Pasting postback-timeout or click-to-postback CSVs into hop boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

AF click-fraud %
Fraud-flagged hops ÷ hops scored × 100 on one Affise click-fraud flag board.

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FAQ

Is this Affise click-ID miss share?
Fraud flags vs missing click IDs. [Click-ID miss share](/manuals/affise-click-id-miss-share) ratios conversions with no click ID. Here you count hops Affise stamped bot / proxy / datacenter / click-farm on the traffic-quality board.
Is this Affise postback-timeout share?
Click-quality flags vs S2S clock-out. [Postback-timeout share](/manuals/affise-postback-timeout-share) counts timed-out conversion posts. Here you only score fraud-flagged hops against hops the board scored.
What AF click-fraud % should I invent?
None. Source fraud-flagged hops and hops scored from the same Affise click-fraud flag board.