Library · Traffic · How to run this
Refund rate eats affiliate EPC
EPC $ × (refund rate % ÷ 100) is standing risk $. Net EPC = EPC − standing risk. Type EPC $ and refund rate %.
Pair: EPC vs refund rate on Traffic. Attach: upsell attach vs refund. Trial: trial convert vs refund.
What you type
EPC $ — earnings per click from the affiliate book (typed).
Refund rate % — refunds ÷ orders × 100 on the same cohort (CRM).
Standing risk $ = EPC × refund rate ÷ 100. Kill or reprice the offer when standing risk is material — do not invent a risk chip.
What not to do
Do not invent standing risk. Do not mix chargeback rate into refund rate. Do not treat network EPC as settled cash. Do not average every offer when one owns the refund hole.
Related: Traffic, upsell attach vs refund, trial convert vs refund, rebill day drop.
Procedure
- Type EPC $ and refund rate %.
- Read standing risk $ and net EPC.
- Kill or reprice the offer when standing risk is material.
Failure modes
- Inventing standing risk.
- Mixing chargeback rate into refund rate.
- Treating network EPC as settled cash.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- EPC standing risk $
- EPC $ × refund rate % ÷ 100; net EPC = EPC − standing risk.
Work with us — We run this job on your accounts. Services
FAQ
- Is this upsell attach vs refund?
- Sibling refund. [Upsell attach vs refund](/manuals/buygoods-upsell-attach-vs-refund) is attach take vs refund. This page is EPC $ × refund rate as standing risk.
- Is this trial convert vs refund?
- Related funnel. [Trial convert vs refund](/manuals/buygoods-trial-convert-vs-refund) is trial→paid vs refund. This page haircuts EPC by refund rate.
- What standing risk should I invent?
- None. Type EPC $ and refund rate % from the network and CRM for the same cohort.