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Upsell attaches are not net cash

How to run thisSubscriptions3 steps
CalculatorUpsell attach vs refund · Calculator lives in the articleOpen

Upsell attaches look like revenue until refunds land. Net attach $ = (attaches − refunds) × AOV. Type attaches, refunds, and AOV $.

Pair: Upsell attach vs refund on Subscriptions. Trial keep: trial convert vs refund. Decline: upsell decline.

What you type

Attaches — upsell units accepted in the window (CRM / marketplace).

Refunds — of those, how many refunded inside your keep window.

AOV $ — average upsell order value you use to price the net.

Net attaches = attaches − refunds. Net attach $ = net × AOV. Refund % = refunds ÷ attaches. Cut or rewrite the upsell when net $ is weak — do not invent an attach chip.

What not to do

Do not invent an attach percent. Do not mix front-end declines into refunds. Do not count trial converts as upsell attaches without splitting. Do not ignore AOV when comparing two upsells.

Related: Subscriptions, trial convert vs refund, upsell decline, bump take vs decline.

Procedure

  1. Type upsell attaches and refunds.
  2. Type upsell AOV $.
  3. Cut or rewrite the upsell when net $ is weak.

Failure modes

  • Inventing an attach percent.
  • Mixing front-end declines into refunds.
  • Counting trial converts as upsell attaches without splitting.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Net upsell attach $
(Attaches − refunds) × AOV. Upsell accepts after refunds in the keep window.

Work with us — We run this job on your accounts. Services

FAQ

Is this trial convert vs refund?
Related keep. [Trial convert vs refund](/manuals/buygoods-trial-convert-vs-refund) is trial → paid keep. This page is upsell attach count vs upsell refunds priced at AOV.
Is this upsell decline after frontend?
Related drop. [Upsell decline](/manuals/upsell-decline-after-frontend) is attach decline at checkout. This page is attaches that later refund.
What attach rate should I invent?
None. Type attaches and refunds from the CRM / marketplace export.