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A product swap is not a pause
Ordergroove-class swap moves the shopper to another SKU or cadence and keeps MIT. Pause holds bills. Cancel kills the token. CS that logs every save as “pause” invents retention.
Pair: Swap vs pause vs cancel on Subscriptions. MIT words: pause vs skip vs cancel. Discount math: cancel-save EV.
What you type
Swaps — completed product / cadence swaps that kept MIT.
Pauses — profiles where MIT actually stopped until resume.
Cancels — tokens killed in the same window.
The calculator shows cancel share and the mix. Confirm MIT matches the label before you celebrate.
What not to do
Do not call a swap a pause. Do not invent a save rate. Do not bill through a labeled pause. Do not skip the reason gate before any offer.
Related: Subscriptions, pause vs skip vs cancel, cancel-save EV, prepaid cancel balance.
Procedure
- Count completed swaps, pauses, and cancels in one window.
- Confirm MIT matches each label.
- Read cancel share before celebrating retention.
Failure modes
- Calling a swap a pause.
- Inventing a save rate.
- Billing through a labeled pause.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Product swap
- Change SKU or cadence while MIT stays live. Not a pause and not a cancel.
Work with us — We run this job on your accounts. Services
FAQ
- Is this pause vs skip vs cancel?
- Related names. [Pause vs skip vs cancel](/manuals/pause-vs-skip-vs-cancel) defines MIT outcomes. This page adds product swap as a fourth retention fork and shows the mix.
- Does a swap stop billing?
- No. Swap changes the SKU / cadence and keeps MIT live. Pause holds bills. Cancel stops the token.
- Can I invent a swap save rate?
- No. Type completed outcomes. We invent none.