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Library · Subscriptions · How to run this

SMS STOP is not a subscription cancel

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CalculatorSMS STOP vs MIT · Calculator lives in the articleOpen

Attentive-class STOP ends SMS. It does not cancel the rebill token. CS hears “they texted STOP” and assumes MIT died. The gateway still bills. Type days since STOP and days since last MIT.

Pair: SMS STOP vs MIT on Subscriptions. MIT fork: pause vs skip vs cancel. Mail vs auth: dunning email vs auth.

What you type

Days since STOP — last STOP / opt-out on the SMS platform for this shopper.

Days since last MIT — last rebill or recycle auth on the profile (large number if none).

If MIT is newer than STOP, you billed after they opted out of texts. Kill MIT if they meant cancel — or keep billing only with a written cancel path that is not SMS silence.

What not to do

Do not treat STOP as cancel. Do not invent a cancel rate from STOP volume. Do not keep rebilling a profile CS already called cancelled. Do not skip the reason gate on a real cancel.

Related: Subscriptions, pause vs skip vs cancel, dunning email vs auth, cancel reason.

Procedure

  1. Type days since STOP on the SMS platform.
  2. Type days since last MIT on the profile.
  3. If MIT is newer, kill the token or confirm a real cancel path.

Failure modes

  • Treating STOP as cancel.
  • Billing after STOP while CS says cancelled.
  • Inventing a cancel rate from STOP volume.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

STOP
SMS opt-out keyword. Ends texts. Does not cancel the rebill token unless CRM MIT also stops.

Work with us — We run this job on your accounts. Services

FAQ

Is this pause vs skip vs cancel?
No. [Pause vs skip vs cancel](/manuals/pause-vs-skip-vs-cancel) names the MIT fork. This page is an SMS keyword vs whether MIT still fired.
Is this the update-card dunning email?
No. [Dunning email vs auth](/manuals/dunning-email-vs-auth) is lifecycle mail vs a live try. This page is STOP vs MIT.
Does STOP mean they cancelled the sub?
No. STOP is TCPA / messaging. Cancel is the CRM token. Treat them as two jobs.