Skip to article
ecomservices.io
Subscriptions · How to run this
EconomicsCalculatorApprovalCalculatorDunningCalculatorAccount updaterCalculatorIdeasCalculatorImplementationNot on this page yetOptimisationNot on this page yetProjected cashNot on this page yet

Library · Subscriptions · How to run this

Suppressed is not CRM cancelled

How to run thisSubscriptions3 steps
CalculatorSuppress vs CRM active · Calculator lives in the articleOpen

Klaviyo-class suppress lists stop marketing. They do not cancel CRM MIT. Profiles can stay active in the CRM while marketing cannot reach them — CS and retention math lie. Type suppressed and CRM active.

Pair: Suppress vs CRM active on Subscriptions. STOP keyword: STOP vs MIT. Pause words: pause vs skip vs cancel.

What you type

Suppressed — profiles on the marketing suppress / unengaged list in the window (same offer / brand you care about).

CRM active — profiles still active for MIT in the CRM for that same set.

Suppress share = suppressed ÷ CRM active (when suppressed ≤ active). If suppressed exceeds active, you are counting different books — fix the grain before celebrating. Do not invent an engagement %.

What not to do

Do not treat suppress as cancel. Do not invent an engagement rate. Do not bill after STOP while CS says cancelled without checking MIT. Do not mix global suppress into one offer’s CRM active without naming grain.

Related: Subscriptions, STOP vs MIT, pause vs skip vs cancel, cancel reason before save.

Procedure

  1. Type suppressed profiles on the marketing list.
  2. Type CRM active on the same grain.
  3. Read suppress share. Suppress is not cancel.

Failure modes

  • Treating suppress as cancel.
  • Inventing an engagement rate.
  • Mixing global suppress into one offer’s CRM active.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Suppress list
Marketing cannot email/SMS. CRM MIT can still bill unless the token is also cancelled.

Work with us — We run this job on your accounts. Services

FAQ

Is this SMS STOP vs MIT?
Related. [STOP vs MIT](/manuals/sms-stop-vs-mit) is keyword vs token timing. This page is marketing suppress count vs CRM still-active profiles.
Does suppress cancel the rebill?
No. Suppress stops email/SMS. CRM MIT can still bill unless you also cancel the token.
Can I invent an engagement rate?
No. Type suppressed and CRM active. We invent none.