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Library · Traffic · How to run this

CAKE lead-fire clock is not BuyGoods hop-fire book

How to run thisTraffic3 steps
CalculatorCAKE click-to-postback lag · Calculator lives in the articleOpen

Open one CAKE lead-fire ledger. Capture the postback stamp. Subtract the click stamp. Keep clicks next to that span so volume stays honest. The result is CK lead-fire lag hours.

Pair: Click-to-postback lag on Traffic. BuyGoods twin: BG hop-fire. Sale twin: CK lead-sale lag.

Lead-fire ledger columns

Click stamp — Hour CAKE logged the lead click on the lead-fire ledger.

Postback stamp — Hour the conversion postback returned on that same ledger.

Clicks — Lead-fire rows on that click → postback slice.

CK lead-fire lag hours = postback stamp − click stamp. Rising CK lead-fire lag hours means chase the CAKE advertiser postback desk — leave empty chips empty.

Refuse these shortcuts

Refuse inventing CK lead-fire lag hours. Refuse loading BuyGoods hop-fire or Everflow offer-fire CSVs into CAKE ledgers. Refuse pasting pixel/postback dollar gaps into hour fields. Refuse fusing offers when one CAKE advertiser owns the lead-fire pile.

See also: Traffic, BG hop-fire, CK lead-sale lag, click-id miss.

Procedure

  1. Type click stamp, postback stamp, and clicks.
  2. Read CK lead-fire lag hours.
  3. Chase postback desk latency when CK lead-fire lag hours are material.

Failure modes

  • Inventing CK lead-fire lag hours.
  • Dumping BuyGoods hop-fire or Everflow offer-fire CSVs into CAKE boxes.
  • Folding pixel/postback dollar gaps into hour fields.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

CK lead-fire lag hours
Postback stamp − Click stamp on one CAKE lead-fire book.

Work with us — We run this job on your accounts. Services

FAQ

Is this BuyGoods click-to-postback lag?
CAKE lead-fire ledger vs BuyGoods hop-fire ledger. [Click-to-postback lag](/manuals/buygoods-click-to-postback-lag) stays on BuyGoods. Click / postback stamps belong on this CAKE lead-fire ledger.
Is this CAKE lead-to-sale lag?
Lead-fire latency vs sale latency. [Lead-to-sale lag](/manuals/cake-lead-to-sale-lag) aligns sale against lead. Here you only align postback stamp against click stamp on fires.
What CK lead-fire lag hours should I invent?
None. Source click stamp, postback stamp, and clicks from the same CAKE lead-fire ledger.