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Library · Traffic · How to run this

CAKE s2s clickid miss is not Voluum blank-clickid

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CalculatorCAKE click-ID miss share · Calculator lives in the articleOpen

Count click-ID misses against CAKE conversions on one offer cut. That count is ck_id-miss %.

Pair: Click-ID miss share on Traffic. Voluum twin: blank-clickid. Dup twin: duplicate-conversion share.

What you type

Click-ID misses — CAKE conversions missing ck_id after the s2s / postback hop in the offer cut.

Conversions — CAKE conversions in that same offer cut.

ck_id-miss % = click-ID misses ÷ conversions × 100. Fat ck_id-miss % usually means lander or s2s hops that drop ck_id — chase those hops; never invent a ck_id-miss chip.

What not to do

Skip inventing ck_id-miss %. Skip dumping a Voluum or Affise miss file into CAKE fields. Skip folding duplicate conversions into click-ID miss counts. Skip averaging every offer when one hop owns the hole.

Related: Traffic, blank-clickid, duplicate-conversion share, Affise click-ID miss.

Procedure

  1. Type click-ID misses and conversions.
  2. Read ck_id-miss %.
  3. Chase s2s / postback hops when ck_id-miss % is material.

Failure modes

  • Inventing ck_id-miss %.
  • Dumping a Voluum or Affise miss file into CAKE fields.
  • Folding duplicate conversions into click-ID miss counts.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

ck_id-miss %
Click-ID misses ÷ Conversions × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Voluum click-ID miss share?
Different tracker book. [Click-ID miss share](/manuals/voluum-click-id-miss-share) reads Voluum blank-clickid rows. Here you only count CAKE conversions missing ck_id on the s2s / postback hop.
Is this CAKE duplicate-conversion share?
Sibling CAKE door. [Duplicate-conversion share](/manuals/cake-duplicate-conversion-share) is replayed conversions. This page is conversions that landed without ck_id.
What ck_id-miss % should I invent?
None. Pull click-ID misses and conversions from the same CAKE offer cut.