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CAKE cap-park share is not Affise offer freeze
Ratio cap-parked offers to active offers on one CAKE network cut. That ratio is CAKE cap-park %.
Pair: Offer-pause share on Traffic. Affise twin: offer freeze. Creative twin: creative reject.
What you type
Offers paused — CAKE offers parked / paused under lead caps in the network cut.
Active offers — Offers that were active (live) in that same CAKE network cut.
CAKE cap-park % = offers paused ÷ active offers × 100. Fat CAKE cap-park % usually means lead-cap or compliance rules — chase those seats; never invent a CAKE cap-park chip.
What not to do
Skip inventing CAKE cap-park %. Skip pasting an Affise or MaxWeb pause export into CAKE seats. Skip folding creative rejects into cap-park counts. Skip averaging every advertiser when one offer seat owns the park pile.
Related: Traffic, offer freeze, creative reject, lead-cap exhaustion.
Procedure
- Type offers paused and active offers.
- Read CAKE cap-park %.
- Chase lead-cap / compliance when CAKE cap-park % is material.
Failure modes
- Inventing CAKE cap-park %.
- Pasting an Affise or MaxWeb pause export into CAKE offer seats.
- Folding creative rejects into cap-park counts.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- CAKE cap-park %
- Offers paused ÷ Active offers × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Affise offer-pause share?
- Different affiliate book. [Offer-pause share](/manuals/affise-offer-pause-share) freezes Affise network offers. Here you only ratio CAKE offers parked under lead caps against CAKE active offers.
- Is this CAKE creative-reject rate?
- Sibling CAKE door on creatives, not offers. [Creative reject rate](/manuals/cake-creative-reject-rate) is creatives refused. This page is offers parked / paused.
- What CAKE cap-park % should I invent?
- None. Pull offers paused and active offers from the same CAKE network cut.