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CAKE silent gap is not creative reject

How to run thisTraffic3 steps
CalculatorCAKE postback-miss share · Calculator lives in the articleOpen

Score never-landed fires against should-fire counts on one CAKE offer. That ratio × 100 is CK postback-miss %.

Pair: Postback-miss share on Traffic. BuyGoods twin: BuyGoods miss. Creative twin: creative reject.

Offer fields

Never-landed fires — CAKE conversion fires the offer expected at the endpoint but never recorded.

Should-fire counts — CAKE conversion fires the sales book said that offer owed in the same window.

CK postback-miss % = never-landed fires ÷ should-fire counts × 100. Hot CK postback-miss % means lander or CRM wiring on that CAKE offer — chase it; leave blank chips alone.

Guardrails

Skip inventing CK postback-miss %. Skip parking creative-reject rows in the never-landed pile. Skip pasting BuyGoods miss exports into CAKE boxes. Skip blending offers when one CAKE partner owns the silent gap.

Related: Traffic, BuyGoods miss, creative reject, lead cap.

Procedure

  1. Type missed postbacks and expected postbacks.
  2. Read CK postback-miss %.
  3. Chase lander / CRM fire wiring when CK postback-miss % is material.

Failure modes

  • Inventing CK postback-miss %.
  • Folding creative-reject rows into the miss count.
  • Folding BuyGoods miss rows into CAKE boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

CK postback-miss %
Missed postbacks ÷ expected postbacks × 100 on one CAKE offer.

Work with us — We run this job on your accounts. Services

FAQ

Is this BuyGoods postback-miss share?
CAKE offer book vs BuyGoods hop. [Postback-miss share](/manuals/buygoods-postback-miss-share) stays on BuyGoods. Landed / should-fire totals never leave CAKE here.
Is this CAKE creative reject rate?
Silent fire vs creative refuse. [Creative reject rate](/manuals/cake-creative-reject-rate) counts creatives CAKE bounced. Here you only score fires that never landed.
What CK postback-miss % should I invent?
None. Pull never-landed fires and should-fire counts from the same CAKE offer.