Library · Traffic · How to run this
CAKE offer clock-out is not BuyGoods hop fire desk
Work one CAKE offer book. Tally conversion fires the offer endpoint clocked out. Divide by fires the sales book said should fire. The quotient × 100 is CK postback-timeout % — BuyGoods hop books never own this offer cut.
Pair: Postback-timeout share on Traffic. BuyGoods twin: BG postback-timeout. Miss twin: CK postback-miss.
Offer clock-out fields
Timed-out postbacks — CAKE conversion fires the offer book stamped timed-out / SLA-expired.
Expected postbacks — CAKE conversion fires the sales book says should have landed for that offer.
CK postback-timeout % = timed-out postbacks ÷ expected postbacks × 100. Climbing CK postback-timeout % means partner endpoint SLA or offer fire latency — chase that path; blank chips stay blank.
Hard stops
Never invent CK postback-timeout %. Never park silent-gap or creative-reject rows in the timed-out tally. Never dump BuyGoods or Everflow timeout CSVs into CAKE offer books. Never fuse offers when one CAKE partner owns the clock-out cut.
See also: Traffic, BG postback-timeout, CK postback-miss, CK creative-reject.
Procedure
- Type timed-out postbacks and expected postbacks.
- Read CK postback-timeout %.
- Chase offer endpoint SLA when CK postback-timeout % is material.
Failure modes
- Inventing CK postback-timeout %.
- Folding never-landed or creative-reject rows into the timed-out count.
- Pasting BuyGoods or Everflow timeout exports into CAKE boxes.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- CK postback-timeout %
- Timed-out postbacks ÷ expected postbacks × 100 on one CAKE offer book.
Work with us — We run this job on your accounts. Services
FAQ
- Is this BuyGoods postback-timeout share?
- CAKE offer book vs BuyGoods hop book. [Postback-timeout share](/manuals/buygoods-postback-timeout-share) stays on BuyGoods. Timed-out / should-fire totals belong on this CAKE offer book.
- Is this CAKE postback-miss share?
- Clock-out vs silent gap. [Postback-miss share](/manuals/cake-postback-miss-share) counts fires that never landed. Here you count fires CAKE marked timed-out at the offer endpoint.
- What CK postback-timeout % should I invent?
- None. Pull timed-out fires and should-fire counts from the same CAKE offer book.