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Deluxe Ads publisher-cut creative refuse is not Deluxe Ads creative-reject rate
On one Deluxe Ads publisher cut, put network refuses before go-live over creatives submitted. That quotient is DA refuse %.
Pair: Creative-reject share on Traffic. Rate twin: creative-reject rate. Offer twin: BuyGoods refuse.
What you type
Creative rejects — Creatives Deluxe Ads refused in network / brand review on the publisher cut before go-live.
Creatives submitted — Creatives filed in that same Deluxe Ads publisher cut.
DA refuse % = refuses ÷ submitted × 100. Heavy DA refuse % usually means claim or landing drift on that publisher — rewrite those assets; never invent a DA refuse chip.
What not to do
Skip inventing DA refuse %. Skip dumping a BuyGoods offer-cut, MaxWeb, or CAKE refuse export into Deluxe Ads fields. Skip folding compliance-window rate counts or payout holds into this publisher-cut share. Skip mixing publishers when one affiliate owns the refuse pile.
Related: Traffic, creative-reject rate, BuyGoods refuse, payout-hold.
Procedure
- Type creative rejects and creatives submitted.
- Read DA refuse %.
- Chase publisher creative guidelines when DA refuse % is material.
Failure modes
- Inventing DA refuse %.
- Dumping a BuyGoods, MaxWeb, or CAKE refuse file into Deluxe Ads fields.
- Folding the compliance-window rate page counts into this publisher-cut share.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- DA refuse %
- Creative rejects ÷ Creatives submitted × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Deluxe Ads creative-reject rate?
- Sibling Deluxe door. [Creative-reject rate](/manuals/deluxe-ads-creative-reject-rate) uses the compliance-window disapproval grain. This page is the publisher-cut share: refused creatives ÷ creatives submitted.
- Is this BuyGoods creative-reject share?
- Different affiliate book. [Creative-reject share](/manuals/buygoods-creative-reject-share) stays on a BuyGoods offer cut. Here both counts stay on one Deluxe Ads publisher cut.
- What DA refuse % should I invent?
- None. Pull refused creatives and creatives submitted from the same Deluxe Ads publisher cut.