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Library · Traffic · How to run this

Deluxe Ads network sale echo is not Digistore24 marketplace sale echo

How to run thisTraffic3 steps
CalculatorDeluxe Ads duplicate-conversion share · Calculator lives in the articleOpen

Count network sale echoes against Deluxe Ads conversions on one network cut. That ratio is DA echo %.

Pair: Duplicate-conversion share on Traffic. Marketplace twin: Digistore24 sale echo. Blank twin: click-ID miss.

What you type

Duplicate conversions — Deluxe Ads network conversions marked sale echo / duplicate after the publisher redirect in the cut.

Conversions — Deluxe Ads conversions in that same network cut.

DA echo % = duplicate conversions ÷ conversions × 100. A heavy DA echo % usually means publisher postback twice or redirect reuse — fix that publisher hop; never invent a DA echo chip.

What not to do

Skip inventing DA echo %. Skip dumping a Digistore24, MaxWeb, or BuyGoods dup file into Deluxe Ads fields. Skip treating click-ID blanks or daypart-fill dollars as sale echoes. Skip mixing publishers when one redirect owns the echo pile.

Related: Traffic, Digistore24 sale echo, click-ID miss, daypart fill.

Procedure

  1. Type duplicate conversions and conversions.
  2. Read DA echo %.
  3. Chase publisher postback hops when DA echo % is material.

Failure modes

  • Inventing DA echo %.
  • Dumping a Digistore24, MaxWeb, or BuyGoods dup file into Deluxe Ads fields.
  • Treating click-ID blanks or daypart-fill dollars as sale echoes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

DA echo %
Duplicate conversions ÷ Conversions × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Digistore duplicate-conversion share?
Marketplace vendor echo vs network publisher echo. [Duplicate-conversion share](/manuals/digistore-duplicate-conversion-share) tallies Digistore24 marketplace echoes. Here both counts stay on one Deluxe Ads network cut.
Is this Deluxe Ads click-ID miss share?
Blank IDs vs echoed sales. [Click-ID miss share](/manuals/deluxe-ads-click-id-miss-share) is conversions that settled without a click ID. This page is duplicate network sales ÷ conversions.
What DA echo % should I invent?
None. Pull duplicate conversions and conversions from the same Deluxe Ads network cut.