Library · Traffic · How to run this
Deluxe media-shelf cap hit is not CAKE lead-cap hit
DX shelf-cap % = offers at cap ÷ active offers × 100 on one Deluxe media-shelf roster.
Pair: Offer-cap hit share on Traffic. CAKE twin: lead-cap. Park twin: offer-pause.
What you type
Offers at cap — Deluxe Ads media-shelf offers that hit their daily or lifetime cap in the roster window.
Active offers — Live Deluxe Ads media-shelf offers in that same roster.
DX shelf-cap % = offers at cap ÷ active offers × 100. Fat DX shelf-cap % usually means shelf traffic still hitting a hard ceiling — raise the cap or shift; never invent a DX shelf-cap chip.
What not to do
Do not invent DX shelf-cap %. Do not load a CAKE lead-cap or Digistore24 marketplace-cap file into Deluxe media-shelf fields. Do not fold offer-pause or postback-reject into shelf-cap hits. Do not blend networks when one shelf owns the capped pile.
Related: Traffic, CAKE lead-cap, offer-pause, daypart fill.
Procedure
- Type offers at cap and active offers.
- Read DX shelf-cap %.
- Raise caps / shift media-shelf traffic when DX shelf-cap % is material.
Failure modes
- Inventing DX shelf-cap %.
- Dumping a CAKE lead-cap or Digistore24 marketplace-cap file into Deluxe media-shelf fields.
- Folding Deluxe offer-pause or postback-reject into shelf-cap hits.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- DX shelf-cap %
- Offers at cap ÷ Active offers × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this CAKE offer-cap hit share?
- Different affiliate grain. [Offer-cap hit share](/manuals/cake-offer-cap-hit-share) is CAKE lead ceilings. Here you only count Deluxe Ads media-shelf offers at cap.
- Is this Deluxe Ads offer-pause share?
- Park grain, not caps. [Offer-pause share](/manuals/deluxe-ads-offer-pause-share) is paused offers ÷ active offers. This page is offers at cap ÷ active offers.
- What DX shelf-cap % should I invent?
- None. Count offers at cap and active offers from the same Deluxe media-shelf roster.