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Library · Traffic · How to run this

Hyros call-book CAC skew is not Northbeam CAC book gap

How to run thisTraffic3 steps
CalculatorHyros blended-CAC gap · Calculator lives in the articleOpen

On one Hyros call-attributed CAC cut, put blended CAC $ beside contribution CAC $. Absolute spread over contribution is HY blended-CAC gap %.

Pair: Blended-CAC gap on Traffic. Northbeam twin: NB blended-CAC gap. Triple Whale twin: TW blended-CAC gap.

Call-book inputs

Blended CAC $ — Hyros blended CAC dollars on the call-attributed cut (paid + other booked into one CAC).

Contribution CAC $ — Contribution CAC dollars on that same Hyros call-attributed cut.

HY blended-CAC gap % = |blended CAC $ − contribution CAC $| ÷ contribution CAC $ × 100. Fat HY blended-CAC gap % means reconcile which costs sit in each Hyros call book — never type a fake chip.

Hard stops

Do not invent HY blended-CAC gap %. Do not paste a Northbeam or Triple Whale CAC gap into Hyros fields. Do not use ad-account CAC as contribution CAC. Do not fold call-to-sale lag into these CAC boxes.

Related: Traffic, NB blended-CAC gap, TW blended-CAC gap, Blended CAC.

Procedure

  1. Type blended CAC $ and contribution CAC $.
  2. Read HY blended-CAC gap %.
  3. Reconcile cost books when HY blended-CAC gap % is material.

Failure modes

  • Inventing HY blended-CAC gap %.
  • Pasting a Northbeam or Triple Whale CAC gap into Hyros fields.
  • Using ad-account CAC as contribution CAC.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY blended-CAC gap %
|Blended CAC $ − contribution CAC $| ÷ contribution CAC $ × 100 on one Hyros call-book CAC cut.

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FAQ

Is this Northbeam blended-CAC gap?
Hyros call-attributed CAC cut vs Northbeam CAC books. [Blended-CAC gap](/manuals/northbeam-blended-cac-gap) stays on Northbeam. Both inputs here come from Hyros.
Is this Triple Whale blended-CAC gap?
Call-attributed vs pixel-book CAC. [Blended-CAC gap](/manuals/triple-whale-blended-cac-gap) stays on Triple Whale. Here you only compare Hyros blended CAC $ to Hyros contribution CAC $.
What HY blended-CAC gap % should I invent?
None. Pull blended CAC $ and contribution CAC $ from the same Hyros call-attributed CAC cut.